SCENE 1 (Pantaloons Couple)

Points spotted
• “Zara ye bhi pehen kr dikhao”
• Multiple Trials
• Shopping on weekends V/S Shopping on weekdays
SCENE 2 (The Generation Gap Customers)

Points spotted
• Teen desired modern stuff
• Elderly want comfort
• Age of individual plays a major role thus affecting their behaviour
• “Kya Scheme chal rahi hai?”
SCENE 3 (This kid has got a sweet tooth)

Points spotted
• Kid’s Excitement level is on next level
• Tempting things multiply your desire for more
• Confectionary decorations alter your decisions
SCENE 4 (The Tech Savvy Couple)

Points spotted
• The Camera needs more features than the phone itself
• More competitive sector as compared to others
• Hot talks try catching consumer’s interest
• “Aur kya kya features hai is phone me”
SCENE 5 (Holi needs to be celebrated afterall)
Points spotted
• Kid V/S Parents
• Urge for Exclusiveness
• Whatever the situation may be it concludes with “Papa mujhe tw ye wala hi
chaiye”
SCENE 6 (The Indecisive customer)

Points spotted
• Search for the desired quality
• Sense of touch and look
• Indecisiveness and experimenting on a new product
SCENE 7

Points spotted
• Search for desired quality
• Quicker decisions with known brands
• “Iss packet me saman se jyada to hawa hai”