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International Business: Fourth Edition
International Business: Fourth Edition
Business
Fourth Edition
CHAPTER 1
Globalization
1-3
Globalization
Trade and investment
barriers are disappearing.
Perceived distances are
shrinking due to advances in
transportation and
telecommunications.
Material culture is beginning
to look similar.
National economies merging
into an interdependent global
economic system.
Pros Cons
Increased revenue Different nations =
opportunity through global different problems.
sales. Similarities between
Reduced costs by nations may be superficial.
producing in ‘low cost’ Global planning may be
countries. easy, but global execution
is not.
What is “Globalization”?
Markets
Globalization of Markets
“Merging of historically distinct and separate national
markets into one huge global marketplace.”
Facilitated by offering standardized products:
Citicorp
Coca-Cola
Sony PlayStation
McDonalds
Does not have to be a big company to participate:
Over 200,00 U.S. companies with less than 100
employees had foreign sales in 2000.
Globalization of Production
“The sourcing of goods and
services from locations around
the globe to take advantage of
national differences in the cost “Global Products”
and quality of factors of
production (labor,energy, land and
capital).”
Companies hope to lower their
overall cost structure and/or
improve the quality or
functionality of their product
offering - increasing their
competitiveness.
Macro Factors
Decline in Trade
Barriers
Globalization
Technological
Change
2500
2000
Trade
1500 Trade
1000 Output
500 GDP
0
1950 1960 1970 1980 1990 2000 Figure 1.1
Microprocessors and
Telecommunications
The Internet and World
Wide Web
8000
7000
6000 Rest of World
5000 Latin America
4000 W.Europe
3000 Asia Pacific
2000
North America
1000
0
2000 2001 2002 2003 2004 Figure 1.2
Propeller aircraft
300-400 mph. 1960s
Old:
U.S. dominance of the world economy and world trade.
U.S. dominance in world FDI.
U.S. firms dominance of international business.
½ of the world economies (Communist dominated) were off-
limits to western businesses.
45
40
35
30
25 1980
20
1990
15
10 2000
5
0
Germany
U.K.
Netherlands
U.S.A. Japan France Dev.
Countries
Figure 1.4
1000
800
Developed Countries
600
Developing Countries
0
Figure 1.5
Globalization
Jobs and Income Labor Policies and the
Firms move jobs to low cost Environment
countries. Firms move to countries
with weak laws.
Countries specialize in
Economic progress leads to
efficiently produced goods
stronger laws.
and import those they can
By creating wealth and
not efficiently produce.
incentives for technology
Increases income in less improvements, world will be
developed countries. better.
May lead to income Tie strong laws to
inequality. international agreements.
Firms are not amoral.
Germany
7.0 Finland
Netherlands
Ireland Bulgaria
6.5 Jamaica
Korea
China
S.Africa
India
6.0 Tunisia Trinidad
Kenya Nigeria Egypt
Malawi Thailand
5.5 Tanzania Bangladesh
Bhutan
Ethiopia
5.0
6 7 8 9 10 11
Figure 1.6
Income Index