CEILING DECORATION
False Ceiling/Plaster of Paris(PoP) decoration
Need Gap:
• Shift from conventional ceiling
painting to false ceiling
• Need to paint false ceiling itself
• Need to match the ceiling
design and colour with the
other colours in the room
Homogeneity:
• Ceiling and wall decoration are
seen in conjunction
• Main raw material i.e. PoP
already used in painting
• False ceiling also requires
painting post completion
Execution feasibility:
• PoP work is already involved in
painting too
• No extra efforts for materials
requirement
• Ceiling designs are mostly
symmetric
Express Factor:
• Faster- through trained artisans
and precision measuring
• Cleaner- the same away as in
express painting
• Better- more designs, netter skills,
sync with the complete room
decoration.
Risk:
• Need for a designer
Benefits:
• Comprehensive wall and
ceiling decoration solution
• Elimination of hassle of hiring
multiple décor services
Associated benefit:
• Berger as complete room paint
solution provider
• Cashing in on the premium for
suggesting modern designs
• Hassle free end to end painting
solution for the customers
HOME LIGHTING
Concealed lights/Decorative lights
Need Gap:
• Modular lighting in trend
• Close integration of ceiling and
wall designs with the
illumination
• Avoid unnecessary hammer
work for lighting/wiring
installations
Homogeneity:
• Blurring line between lighting
and painting
• True effect of colours depends
on the choice of lighting
• Proper coherent lighting will
improve the look of paint hence
will in a way promote berger
paints
Execution feasibility:
• Concealed lighting is closely
integrated with false ceiling
• Celling design, painting and
lighting is the ideal job
sequence hence no waiting
time
Express Factor:
• Faster- through trained artisans
and precision measuring
• Cleaner- reduced hammer work
• Better- more designs, netter skills,
sync with the complete room
decoration.
Risk:
• Need to maintain sizeable
inventory of designs and
variants
• Need to hire electricians
Benefits:
• One stop solution for back ot
back décor jobs
Associated benefit:
• Will promote the quality of
berger paints
• Berger as a one stop solution
for room decor
• Larger contract value due to
logical job sequence-ceiling,
painting and lighting
 LAMINATES
Wood work/Decorative panels
Need Gap:
• Laminates as an alternative to
wood polish
• Laminates as an alternative to
wall paint
• Increasing importance of wood
work in home décor in
comparison to paint work
Homogeneity:
• Natural extension to the wall
paper product segment
• Berger is surface decoration
provider-laminates fit this
definition
• Wood surface works holds a
sizeable revenue proportion
Execution feasibility:
• Simple skills required-
measuring and pasting
• Faster and hassle free as
compared to polishing/painting
• Laminates are pre designed so
possible to offer multiple
designs to customers
Express Factor:
• Faster- easier and faster then
conventional polish work
• Cleaner- adhesive is the only fluid
requirement, hence cleaner
• Better- more designs, cheaper and
modular
Risk:
• Material procurement and quality
assurance
• Cannibalisation of wood work
services
Benefits:
• Modular designs are going to be
the future fad and laminates are
an indispensable component
Associated benefit:
• Sustainable as laminates
conform to the modular design
requirements of the future
• Increases the array of room
décor alternatives both design
and price wise