Presented by:

Joven Atienza
Felix Juego
Harold Atijera
Dyalm Valderrama and
Gem Erwin Almonte
 Why Service Design?
 Without well-established service design,
services will become less stable and more
expensive to maintain and become increasingly
less supportive of business and customer needs.
Furthermore, the cost of correcting these
deficiencies is almost always higher than the
costs that would have been incurred to prevent
them at the design stage
 Not every change will require service design activities.
Rather these are reserved for ‘significant’ changes. Each
organization must decide its own definition of ‘significant’
and use the change management process to assess the
significance of each change and therefore whether or not
service design activities need to be used.

 Good service design will deliver a range of business benefits

that help to underline its importance in the design of new
and changed services.
These are summarized below:
 Lower cost services because of the lower support and
enhancement costs, leading to a lower total cost of ownership
(TCO).
 Services that consistently provide the required level of quality
and alignment to business and customer needs.
 Faster and easier introduction of new services and changes.

 Better governance to ensure compliance with legal and corporate

rules and guidelines.
 Better measurement capability to support decision-making and
continual improvement.
 Common Reasons for the Failure of Plans
and Projects

 Poor planning,

 Preparation, and

 Management
 Four Ps of Service design

 people,

 processes,

 products, and

 partners:
 Five Major Aspects of Service Design
 The introduction of new or changed services through the accurate
identification of business requirements and the agreed definition of service
requirements.
 The service management systems and tools such as the service portfolio,
ensuring mutual consistency with other services and appropriate tools
support.
 The capability of technology architectures and management systems to
operate and maintain new services.
 The capability of all processes, not just those in service design, to operate
and maintain new and changed services.
 Designing in the appropriate measurement methods and metrics necessary
for performance analysis of services, improved decision-making, and
continual improvement
 That’s all,
Thank you…!