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  • Pertemuan 2 Visi Misi

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    Gita Oktavianti
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    This document discusses the importance of vision and mission statements for organizations. It provides examples of vision and mission statements from different companies. The key points made are: - Vision and mission statements provide shared purpose and reduce monotony for employees. - Mission statements should define the business, its aspirations, and distinguish the firm from others. - Research shows firms with formal mission statements have higher returns and performance. - A mission statement conveys an organization's social responsibility and elements like customers, products, markets, employees, and technology.

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    This document discusses the importance of vision and mission statements for organizations. It provides examples of vision and mission statements from different companies. The key points made are: - Vision and mission statements provide shared purpose and reduce monotony for employees. - Mission statements should define the business, its aspirations, and distinguish the firm from others. - Research shows firms with formal mission statements have higher returns and performance. - A mission statement conveys an organization's social responsibility and elements like customers, products, markets, employees, and technology.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    41 views17 pages

    Pertemuan 2 Visi Misi

    Uploaded by

    Gita Oktavianti
    This document discusses the importance of vision and mission statements for organizations. It provides examples of vision and mission statements from different companies. The key points made are: - Vision and mission statements provide shared purpose and reduce monotony for employees. - Mission statements should define the business, its aspirations, and distinguish the firm from others. - Research shows firms with formal mission statements have higher returns and performance. - A mission statement conveys an organization's social responsibility and elements like customers, products, markets, employees, and technology.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 17

    02

    Modul ke:

    PERUMUSAN STRATEGI
    VISI DAN MISI
    Fakultas
    FEB
    Dr. Mirza, ST,MM

    Program Studi

    MANAJEMEN
    Chapter 2
    The Business Vision & Mission

    Strategic
    Management:
    Concepts & Cases
    11th Edition
    Fred David
    Vision & Mission

    Shared Vision --
    • Creates commonality of interests
    • Reduce daily monotony
    • Provides opportunity & challenge

    Ch 2 -3
    Vision Statement Examples

    To be the first choice in the printed


    communications business. The first choice is the
    best choice, and being the best is what Atlanta
    Web pledges to work hard at being—every day!

    -- Atlanta Web Printers, Inc.

    Ch 2 -4
    Mission Statement

    “What is our business?”

    Ch 2 -5
    Mission Statements

    •Enduring statement of purpose


    •Distinguishes one firm from another
    •Declares the firm’s reason for being

    Ch 2 -6
    Vision & Mission

    Profit & vision are necessary to effectively


    motivate a workforce

    Ch 2 -7
    Mission Statement Examples

    The Bellevue Hospital, with respect, compassion,


    integrity, and courage, honors the individuality and
    confidentiality of our patients, employees, and
    community, and is progressive in anticipating and
    providing future health care services.

    -- The Bellevue Hospital

    Ch 2 -8
    Importance of Mission

    Benefits from a strong mission

    Unanimity of Purpose

    Resource Allocation
    Mission
    Organizational Climate

    Focal point for work


    structure

    Ch 2 -9
    Mission & Customer Orientation –
    Vern McGinnis

    • Define what the organization is


    • Define what it aspires to be
    • Limited to exclude some ventures
    • Broad enough to allow for growth
    • Distinguishes firm from all others
    • Stated clearly – understood by all

    Ch 2 -10
    Social Policy & Mission

    Social policy should be integrated in all strategic-


    management activities

    Mission should convey the social responsibility of


    the firm

    Ch 2 -11
    Vision & Mission

    Research results are mixed, however,


    firms with formal mission statements --

    • 2x average return on shareholder’s equity


    • Positive relationship to company
    performance
    • 30% higher return on certain financial
    measures

    Ch 2 -12
    Products
    Services Markets
    Customers

    Technology
    Mission
    Employees
    Elements

    Survival
    Growth
    Profit
    Public
    Image
    Self-Concept Philosophy

    Ch 2 -13
    Mission Scoring

    • Mission Statement Scoring Matrix 1-1.xls

    Ch 2 -14
    Mission Statement Evaluation Matrix

    COMPONENTS

    Concern for
    Survival,
    Products Growth,
    Organization Customers Services Markets Profitability Technology

    PepsiCo Yes No No Yes No

    Ben & Jerry's No Yes Yes Yes No

    Ch 2 -16
    Mission Statement Evaluation Matrix

    COMPONENT
    S

    Self- Concern for


    Philosoph Conce Public Concern for
    Organization y pt Image Employees

    PepsiCo Yes No No No

    Ben & Jerry's No Yes Yes Yes

    Ch 2 -17
    Terima Kasih
    Dr.Mirza, ST,MM

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