DIP NASKAR

ANKITA CHATTOPADHYAY
ESANI DE
 ECONOMIC OUTLOOK

ECONOMIC
ECONOMIC
ECONOMICOUTLOOK OUTLOOK
OUTLOOKFOR FOR
FORTHE THE
THEFINANCIAL
FINANCIAL
FINANCIALYEAR YEAR
YEAR18-19
19-20
20-21
Steelium
It sales
Toisincrease
seen that was
thethe comparatively
saleswe
sales, ofmust larger
Automobile in scale for
focus onindustry Automobile
hasthe
increasing industry
decreased
sales
followed
and by General Engineering,
the salesinofFurniture Panels
General Engineering, & Furniture.
Panels & Furniture has
particularly and General Engineering Applications.
increased.
So, the new trend for a higher sales can be proposed by the
following graph.
CURRENT
DISTRIBUTION
DISTRIBUTION
OF STEELIUM
OF STEELIUM
IN ITS IN ITS
APPLICATION
PREDICTEDAPPLICATIONFOR
FOR
DISTRIBUTIONTHE
THE
OFFYFY
19-20
18-19Shares
STEELIUM IN ITS
60% 60% APPLICATION FOR THE FY 20-21
50%60%
50%
40%50%

30%40%40% CURRENT DISTRIBUTION OF STEELIUM

IN ITS APPLICATION FOR THE FY 19-20
20%30% Shares
PREDICTED DISTRIBUTION OF
30% STEELIUM IN ITS APPLICATION
10%20%
FOR THE FY 19-20 Shares
0%10%
20%
Automotives General Furniture Panels
0% Engineering
10% Automotives General Furniture Panels
Engineering

0%
Automotives General Engineering Furniture Panels
 AUTOMOTIVE OUTLOOK

For Financial Year 20-21

For Financial Year 18-19
For Financial Year 19-20

35
35
30
30
25 40
25
20
15 2030

10 1520 Series1
5 10
10
0 5
Series1
00
 ORGANIZATION STRUCTURE
OBJECTIVES:
1. Improve the sales rate for FY 20-21.
2. Improve the organization structure

SOLUTIONS:
1. Obtain the horizontal form of organization structure.
2. Mobile assistance for better
Senior manager customer
Deputy manager service within the
Sales in-charge
structure.

BENEFITS:
1. On-spot decision making authority without much Salesman
Salesman
dependence on the management.
2. Better customer facilities increases good will,
henceforth sales.
Senior manager Deputy manager Sales in-charge
 STEPS TO REDUCE MARKET OUTSTANDING:

• Strategic collections of outstanding.

Administrative • Separate employees to look after it.
step

• Less credits to new customers.

• Better facilities for
Financial shareholders/investors.
perspective
COMPETITIVE EDGE IN MARKETING:

1. COHORT MARKETING.
2. BLACK HAT MARKETING.
3. ARTIFICIAL MARKETING.
4. AFFILIATE MARKETING.
5. CLOUD MARKETING.
6. DIRECT MAIL MARKETING.
7. EMPLOYEE MARKETING.
8. NICHE MARKETING.