Professional Documents
Culture Documents
Ownership
Ronald Perelman: Tata oil Mills(100%)
• Revlon is a world leader in cosmetics, skin care, fragrance and
personal care and is a leading mass market cosmetics brand. Our
vision is to provide glamour, excitement and innovation through
quality products at affordable prices.
• is sold.
Ownership
• Ronald Perelman : 60% (77% of votes)
• FMR Corp .: 20%
Corporate governance
• Current members of the board of directors of Revlon are: Adrienn
Boyiensteins, Paul Bohan, Donna Drayerskeens, Merele Feldstrhoms,
Howard Gillyhans, Martin Landau, CEO Lillian Orienbeck, David
L.Perlmahnn
• Classifying Cream as A+,A.B.C for Lakme and Revlon range.
Comparative analysis of width & depth of Lakme and Revlon
products & its Competitor for each market. Finding out
prospective markets & retail outlet to increase coverage of
Lakme and Revlon product The project Assigned to US is
"Identification of External Factors which effect the organization
with special selling of the Lakme and Revlon Company." The
objective behind this project was to know the various External
Factors that effects the organization.
• The overall average sales of Revlon Products are 54.9% in all
markets and Lakme Products are 45.1% in all markets. The
average sales in different markets are as follows :-
• The average Sales Across East Agra markets are 50.2%
respectively.
• The average Sales across West Agra markets are 48.9%
respectively.
• The average sales across North Agra markets is 42.1%
respectively.
•
• The average sales across North Agra markets is 42.1%
respectively.
• The average sales of Lakme & Revlon across South Agra
markets is 37.2 % respectively.
• The figure reveal that Lakme & Revlon has good market
penetration in all most all the market covered in the survey where
compared to its competitions, Like HLL, NIVEA and Others.
• Still there is a need to Promote Lakme to reach at the level of
product like ponds, pears etc. “Monthly survey should be
conducted to improve its brand image and increase customer
loyalty”.
Thank
You