Revlon and Lakme both are renowned companies which come

with beaty products for male as well as female. The objective of

the study report is to analyze the consumer satisfaction level of
different brands, particularly focused on the Lakme and Revlon
products. The current size of the Indian cosmetic market is
approximately US$ 600 million. Of this, the fastest growing
segment is cosmetics, accounting for around US$ 60 million of the
market. Industry sources estimate a rapid growth rate of 20
percent per annum across different segments of the cosmetics
industry reflecting an increasing demand for all kinds of beauty
and personal care product.
Objectives
• To find out the impact of Lakme and Revlon informative
Cosmetics Products on the brand switching behavior of the
consumer.
• To study the effect of Consumer Satisfaction on the
marketability of Cosmetic products.
• To know the impact of various striking features on buyers
behavior.
• To know the media access by consumers to know about
Cosmetics Products.
• To know various cosmetics product range in the market level for
Cosmetic Products (Nail Enamels, Lotions, Shampoo).
• The Carreras family established LAKMÉ Cosmetics in 1997
and is independent, self-financed and family owned. The
family has over 40 years of manufacturing experience in salon
products. Lakmé East a regional distributor of Lakmé
Cosmetics with its main office in Colchester is conveniently
placed to provide you with all the guidance back up and
support you’ll ever need.
• It is an indian brand owned by unilever .
LAKME is named after the french opera ;LAKME in the french
form which means GODDESS OF WEALTH “LAKSMI” .
LAKME was started in YEAR 1952.
• Revlon is a world leader in cosmetics, skin care,
fragrance and personal care and is a leading mass
market cosmetics brand. Our vision is to provide
glamour, excitement and innovation through quality
products at affordable prices. To pursue this vision,
Revlon's management team combines the creativity of
a cosmetics and fashion company with the marketing,
sales and operating system of a consumer packaged
goods company.
Our global brand name recognition, product quality and
marketing experience have enabled us to create one of
the strongest consumer brand franchises in the world,
with our products sold in approximately 175 countries
and territories. Revlon's brands include Revlon®,
ColorStay®, New Complexion®, Revlon Age Defying®,
Almay®, Ultima II® and Flex® and Charlie®. Revlon
was founded in 1932, by Charles Revson and his brother
Joseph, along with a chemist, Charles Lachman, who
contributed the "L" in the REVLON name.
• Lakmé is an Indian brand of cosmetics, owned by Unilever.
Lakme started as a 100% subsidiary of Tata Group (Tomco), it
was named after the French opera Lakmé. At the time of its
establishment, Indian cosmetic industry was rather nacent, and
there was a very small market base.

Ownership
Ronald Perelman: Tata oil Mills(100%)
• Revlon is a world leader in cosmetics, skin care, fragrance and
personal care and is a leading mass market cosmetics brand. Our
vision is to provide glamour, excitement and innovation through
quality products at affordable prices.
• is sold.
Ownership
• Ronald Perelman : 60% (77% of votes)
• FMR Corp .: 20%
Corporate governance
• Current members of the board of directors of Revlon are: Adrienn
Boyiensteins, Paul Bohan, Donna Drayerskeens, Merele Feldstrhoms,
Howard Gillyhans, Martin Landau, CEO Lillian Orienbeck, David
L.Perlmahnn
• Classifying Cream as A+,A.B.C for Lakme and Revlon range.
Comparative analysis of width & depth of Lakme and Revlon
products & its Competitor for each market. Finding out
prospective markets & retail outlet to increase coverage of
Lakme and Revlon product The project Assigned to US is
"Identification of External Factors which effect the organization
with special selling of the Lakme and Revlon Company." The
objective behind this project was to know the various External
Factors that effects the organization.
• The overall average sales of Revlon Products are 54.9% in all
markets and Lakme Products are 45.1% in all markets. The
average sales in different markets are as follows :-
• The average Sales Across East Agra markets are 50.2%
respectively.
• The average Sales across West Agra markets are 48.9%
respectively.
• The average sales across North Agra markets is 42.1%
respectively.
•
• The average sales across North Agra markets is 42.1%
respectively.
• The average sales of Lakme & Revlon across South Agra
markets is 37.2 % respectively.
• The figure reveal that Lakme & Revlon has good market
penetration in all most all the market covered in the survey where
compared to its competitions, Like HLL, NIVEA and Others.
• Still there is a need to Promote Lakme to reach at the level of
product like ponds, pears etc. “Monthly survey should be
conducted to improve its brand image and increase customer
loyalty”.
Thank
You