Business Plan Format

Format of a Business Plan

COVER PAGE

BUSINESS PLAN

Name of the Business

Address

OWNED BY:

(Your Names as the Owners)

Format of a Business Plan

 Table of Contents
 List of Tables
 List of Figures
 List of Appendices
Format of a Business Plan 1QTR

I. INTRODUCTION
 Proposed name of the business (significance of your company/brandname)
 Location of the business
 Name of the owner(s)
 Product or Service offering
Format of a Business Plan 1QTR

II. EXECUTIVE SUMMARY

A. Vision, Mission, Objectives and Performance Targets
B. Business Model
A. Who are you targeting and why?
B. What are their unmet needs? (pain points)
C. How are you solving their pain points specifically?
C. Business and product position
Format of a Business Plan 1QTR

III. INDUSTRY ANALYSIS

A. Market Analysis 1QTR
 Target Market
 Market Size & growth
 Market profitability
 Main Value Proposition - Unique selling concept
B. Competitor analysis
 Competitor identification – identify only top 3 local competitors
 Competitor comparison – focus on main activity, product quality,
price and marketing strategy
Format of a Business Plan 1QTR

IV. BUSINESS DESCRIPTION

 Product Description
• Description
• Evolution of your product
• Justification of your product or service offerings
 Size of the Business
 Personnel Requirement
Format of a Business Plan

V. ORGANIZATIONAL PLAN
 Form of Business Organization
 Liability of the Owner
 Organizational Structure
 Roles and responsibilities of the Owner
 Personnel requirement
 Proposed salary
Format of a Business Plan

VI. PRODUCTION PLAN

 Production Schedule
 Production Process
 Equipment Required
 Sources of Materials
 Estimated Production Cost
Format of a Business Plan

VII. OPERATION PLAN

 Evaluation of Suppliers
 Purchase Procedures
 Storage and Inventory Control
 Sales Procedures
Format of a Business Plan

VIII. MARKETING PLAN

 Product
 Place
 Price
 Promotion
 People
 Packaging
 Positioning
Format of a Business Plan

IX. FINANCIAL PLAN

 Major assumptions
 Breakeven Analysis
 Projected Statement of Comprehensive Income
 Projected Statement of Cash Flows
 Projected Statement of Financial Position (Balance Sheet)
 Financial Statement Analysis
Format of a Business Plan

X. APPENDIX
Financial Statements

 Templates\Projected Profit loss statement1.xlsx

 Templates\Projected balance sheet1.xlsx
 Templates\Projected Cashflow.xlsx
General Guidelines

 Font style – size 12 Arial

 Footer – contains the Senior High Logo and BTTHS Logo (template to follow)