Business Model Place
Product
Palmolive has 3 product categories: Body Wash,
Hand Wash and Facial bars which has limited
number of variants as compared to other
premium brands such as Body Shop. These
premium brands should offer limited edition to
provide exclusivity to its customers, featuring a
packaging on their products with a natural
touch. Also, products are divided according to
customers concerns like acne, dryness etc.
which directly connects them to the product.
Current shape of the facial bar is a regular one
and not too attractive for customers asking for
high value proposition in return of premium
pricing.
Price
Currently, price of the product doesn’t
portray it as a premium product along
with giving heavy discounts. Already
existing premium products have a higher
pricing and exclusivity. We need to go
towards a little higher price
Palmolive is available in supermarkets, brick
and mortar stores, retail stores which makes
it too accessible to customers. A customer
doesn’t specially go to buy Palmolive but buys
if he finds it there. This doesn’t give any
exclusivity to the product. Also, the product is
available online at e-commerce websites but
Product is not well-channel through its official
Place website. We need to improve that and
opening of exclusive stores in selected malls
should be done. Premium products are
preferred to be bought from stores for "touch
and feel" of the product
Promotion
Price Palmolive promotes natural ingredients and
stress-free mind, but this message is not
Promotion reaching the customers as there are no
current tie-ups, promotional activities or
events to communicate the same. The
brand needs to change its image by
associating itself to more nature and
wellness related activities like promoting
some environment related issues
BUSINESS STRATEGY TIMELINE 1. Price will be increased 1. Exclusive stores in
to make it look more selected malls of the
Rebranding the brand which includes: premium and exclusive country
1. Campaigns to improve brand 2. Introduce new 2. Limited edition
visibility across various social channels category of product line products will be
OPTION 2 specifically catering to
OPTION 4
2. Collaborations with Hotel & introduced
Wellness centers to promote what different skin types 3. Loyalty points for
Palmolive stands (transforming body 3. New logo to be shopping from its website
and mind) for.
. released or exclusive stores

2020 2022 2024

2021 2023
1. Website revamping need to be done
as they lack a good user interface and, 1. Exclusive stalls in
not all the product are listed. malls
2. Packaging need to be improved 2. Gifts packs in the
including the shape of the bar to range of 500,1000,1500
match the luxury segment and 2000 especially
OPTION 1 3. Push through paid media influencers OPTION 3 OPTION 5
targeting Men who is
on channels like YouTube, Instagram looking for a gift
with massive followers