EMAIL MARKETING

PRATEEK DESHPANDE
2101820007
Marketing
A.I.A.I.M.S
Definition:
• Email marketing is directly marketing a
commercial message to a group of
people to build LOYALTY, TRUST, or
BRAND AWARNESS
4.3 Billion
Email accounts

268,500,453,020
Emails are sent every day
Reasons to start an Email marketing
campaign:
• Email marketing is targeted.
• Email marketing increases brand awareness.
• Email marketing is easily shareable.
• Email marketing is measurable.
• Email marketing is cost effective.
 WHY EMAIL
MARKETING?
 WHY EMAIL MARKETING?

80% of content marketers use email marketing

55% of companies generate more than 10 percent of sales from Email
42% of businesses say email is one of their most effective lead generation channels
88% of marketers say email marketing is bringing them a positive ROI
Strategies of Email Marketing:

• High reach.
• Great Flexibility.
• Minimal risk.
• Low barrier of entry.
• Full control.
Advantages Of Email Marketing:
• Cheap.
• Fast.
• Convenient.
• Permanent.
Disadvantages Of Email Marketing:
• Spam.
• Viruses.
• Sending emails by mistake.
• Data storage.
Types Of Email Marketing:
• Digital Marketing or Newsletter.
• Event Invitation.
• Co-marketing Email.
• Confirmation Email.
PERFECT EMAIL MARKETING
1.Subject Line
2.Sender Name
3.Images Within
4.Email Copy
5.Call to Action
Subject line

The most important factor for users to open an

email

41-50 61-70
characters characters
are the most deliver the highest
popular among read rates
marketers
Curiosity
Urgency
Exclusivity
Testing Different Subject Lines
Sender name

Often, businesses use - The first email

the company name, should not lack
brand name, product any information
name, name of a about the brand
person. name. The email
gives little
encouragement to
users to open it.
Images Within Email

Number of
Images

Using Alt Tags

Using Different
File Formats for
Images
 Email copy

- Write Scannable Copy

- Use Headlines

- Avoid Spammy Words

- Clearly State The Benefits

 Call to action

-Minimize Number of CTAs

-Make the CTA Visible

Tools
THANK YOU.