SIKKIM’S PRIDE

“Its not just an art, its an emotion”

SRM University, Sikkim
Presenters: Arun Gurung, Tshering Chenga lepcha & Dawa Thendup Sherpa
 Content
1. Executive summary
2. Mission
3. About us
4. Market Analysis (SWOT analysis)
5. Execution of plan
6. Financial planning

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 Executive Summary

• Sikkim’s pride, is a new premium handloom and handicraft

promotional company in the state of Sikkim. Our company offer wide
ranges of handloom and handicraft made by the indigenous producer
from various part of Sikkim.
• In Sikkim our potential clientele is divided between local residents
and tourist. We expect to generate sales revenue from the existing
market/ customer who will recognized the quality of product and
services.

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 Mission
• To provide the finest premium handloom and handicraft to the
customer (Pan India).
• Promotion of traditional and cultural heritage of Sikkim.
• Creation of employment opportunities.
• Women empowerment through financial independency.
• To abridge the gap between the indigenous supplier and potential
customer.

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 About us
• Sikkim’s Pride – is a start up business in the heart of Sikkim. Our primary
focus is promote various indigenous product i,e handloom and handicraft.
In addition we assist the producer to launch their product through our
company. We facilitate and provide all the marketing solutions, selling
channel, advertisement and to collaborate with the national and
international agency in promoting the product.
• The below are the list products we supply to our client.
- Wood ware
- Bamboo products
- Carpets
- Embroidered and crocheted goods
- Shawls
- Miscellaneous handicrafts
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 Market Analysis
(SWOT Analysis)
• Strength:
- Low capital investment
- Market is diversified and has huge potential
- Large product variety because of various cultures
- Low barriers to entry
• Weakness:
- Lack of coordination between government bodies and
companies
- Lack of skilled labor
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 Market analysis
• Opportunities:
- Development of domestic tourism sector which helps in
boosting sales.
- Expanding the product line
- Rising demand because of people becoming more open to
cultures
• Threats:
- Lack of branding opportunities in this sector
- Lack of resources
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 Execution of Business Plan
1. Set clear priorities.
2. Collect and analyze data.
3. Keep a rhythm to meetings.
4. Evaluate the strategy.

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 Financial planning
• Source of fund – Personal capital, borrowed capital.
• Estimated fund – Rs.5 Lakh
• Application of fund
• Start up expenses – Business registration fees, licensing and permit, starting
inventory, rent deposit, down payment on property and equipments and
utilities set up fees.
• Operating expenses – Rent, procurement of finish good, logistic fees, tele-
communication expenses, warehousing expenses, finance cost, selling and
distribution expenses, promotional expenses etc.

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Thank you

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