INTRODUCTION:

 Export marketing is a systematic process of developing and distributing goods and services in
overseas markets. Exporting market means exporting goods to other country of the world as per
the procedure framed by the exporting country as well as by the importing country.
 India is known as the home of spices. Indian spices are the most sought-after globally, given their
exquisite aroma, texture and taste. India has the largest domestic market for spices in the world.
India is the world's largest producer and exporter of spices of the 109 varieties listed by the
International Organization for Standardization (ISO), as the country produces and exports about
75 varieties of spices.
 It is a fact that Indians love spicy food and of course, spices. So, it does not come as a surprise
that India is one of the largest producers of spices in the world. In fact, India is the world’s largest
producer of cumin, chilli, ginger, and turmeric.
 And it is the second largest producer of pepper in the world. Studies show that India produces
approximately 3 million tonnes of spices on an annual basis, which are worth around 186 billion
(US$ 3 billion).
OBJECTIVES:

 To analyze the 7p’s of spices, exported from India,

 To identify the top importers of spices from India,
 To understand the trends of world market,
 To determine the economic level of nations, exporting and importing spices.
SPICES INDUSTRY:

 The Spices Board of India works towards the development and worldwide promotion of Indian
spices. It provides quality control and certification, registers exporters, documents trade
information and provides inputs to the Central Government on policy matters. It participates in
major international fairs and food exhibitions to promote Indian spices, apart from organizing
various domestic events.
 India’s spice manufacturers exported 8,93,920 tones of spices and spice products during 2014-15,
valued at US$2,432.85 million.
 Among all the states in India, Kerala tops the chart when it comes to the production of spices
because the state produces close to 96% of pepper, 53% of cardamom, and 25% of ginger in the
country. Tamil Nadu leads the country in the production of cardamom and turmeric, with 49% and
57% respectively.
 Major state wise production in tonnes
STATE PRODUCTION PRODUCTION PRODUCTION PRODUCTIOM PRODUCTION

2013-14 2014-15 2015-16 2016-17 2017-18

TAMIL NADU 554509 196127 202530 214120 112600

KERALA 114049 140226 149520 130060 140050

PRODUCT VARIETIES:

 Indian spices include a variety of spices grown across the Indian continent With different climates in different
parts of the country, India produces a variety of spices, many of which are native to the subcontinent, while
others were imported from similar climates and have since been cultivated locally for centuries.
 Cardamom is used for digestion problems including heartburn, intestinal spasms, irritable bowel syndrome
(IBS), diarrhea, constipation, liver and gallbladder complaints, and loss of appetite. It is also used for common
cold and other infections, cough, bronchitis, sore mouth and throat, urinary problems and high blood pressure.
Cardamom contains chemicals that might treat intestinal spasms, kill some bacteria, reduce swelling and help
immune system.
 Turmeric is a spice that comes from the turmeric plant. It is commonly used in Asian food. You probably
know turmeric as the main spice in curry. It has a warm, bitter taste and is frequently used to flavor or
color curry powders, mustards, butters, and cheeses. But the root of turmeric is also used widely to make
medicine. It contains a yellow-colored chemical called cur cumin, which is often used to color foods and
cosmetics.
6000

5000

4000

3000 CARDAMOM
SMALL
2000 TURMERIC

1000

0
2015-16 2016-17 2017-18 2018-19*
TOP EXPORTING COMPANIES:
JABS INTERNATIONAL PVT LTD:

 This company is located in Mumbai. They were largely exporting cumin spices during 2009-2010. And from 2011-2012 they stared
producing and exporting whole spices.
 Export performance of fenugreek:

2010-11
2009-10
2008-09 value in lakhs
2007-08 quantity in tonnes
2006-07

0 5000 10000 15000 20000 25000

 Export performance of coriander:

50000

40000

30000
quantity in tonnes
20000
value in lakhs
10000

0
2006-07 2007-08 2008-09 2009-10 2010-11
BAFNA ENTERPRISES:

 It is situated in cochin, Kerala. They are known for exporting black pepper, red chilli, turmeric. They are the largest exporter of
nutmeg in India.
 Export performance of turmeric:

Year 2013-14 2014-15 2015-16 2016-17 2017-18

Quantity 77500 86000 88500 116500 107300

value 66675.85 74435 92165 124189 103567

140000

120000

100000

80000 Quantity in tonnes

60000 value in lakhs

40000

20000

0
2013-14 2014-15 2015-16 2016-17 2017-18
TOP BRANDS:
EVEREST MASALA:

 Everest Spices is an Indian manufacturer, distributor and exporter of ground spices and spice mixtures under the
brand name Everest. The brand is stocked by 400,000 outlets in more than 1000 towns across India. Everest is a
major exporter to the US, the Middle East, Singapore, Australia, New Zealand, East Africa and other countries.
More than 3.705 billion packs of Everest sold each year. There are more than 42 blends under the Everest brand
name.
TOP EXPORTING DESTINATIONS:
USA:

 The rate of Indians residing in U.S.A has increased from 0.6% to 0.9%, a growth rate of 69.37%. With the growth in the
rate of Indians residing in U.S.A, the demand for Indian spices has also gone up. U.S.A has imported nearly 72905.97
MT of spices worth Rs. 2979.59 Crores from India, being the largest International marketplace for spice exports from
India.
 They mainly import;
 Pepper,
 Cardamom,
 Ginger,
 Turmeric

80000
70000
60000
50000
40000
Series1
30000
20000
10000
0
USA quantity in MT value in crore
CHINA:

 China being a multinational country has a population composed of large number of ethnic and linguistic groups. China the most
populous country has a huge demand of spices and India being the leading producer of spices, serves the purpose. China has
imported around 16252.63MT of spices valuing around Rs.1301.65 Crores from India.
 They mainly import:
 Pepper,
 Chilly,
 Mint products.

CHINA
Series1

16252.63

1301.65
CHINA QUANTITY IN MT VALUE IN CRORES