Name of Partners:

Gleniece Coronado

Erickson A. Maculam

Ronalie H. Sustuedo
 Our Vision

EGR Healthy Waffle will be living proof that

flavorful, delicious and healthy can be achieve in
one bite.

Our Mission

Our mission is to enhance our customers’ business. We

will do this by providing the highest quality and
healthy waffle and the best possible services to the
food industry. We will continuously improve all aspects
of our business in order to sustain the long-term
success of our customers and ourselves.
MARKETING STRATEGY AND
IMPLEMENTATION
ERG Healthy Waffle will position itself as the premier
and trusted seller of healthy waffles in the City of San
Fernando La Union. We will do this by providing quality home
style different flavor and twist prepared with quality
ingredients at reasonable prices. Customers will enjoy the
quaint surroundings inside with the wood tables and checker
table cloths. Our stall will provide a relaxed atmosphere and
when customers walk in they will be greeted by warm smiles
and greeted just as they were arriving home.
Strengths
Prime location with easy access from the heart of the
City of San Fernando, La Union
Exceptional staff with the can do attitude.
Due to our small size, we believe we can provide
exceptional quality by hand selecting our market
specials when compared to our larger corporate
competitors
The same concept holds true in our staffing
requirements, by hand selecting our employees we will
strive to offer unsurpassed service when compared to
our larger competitors
Weaknesses

Recruiting and retaining quality employees

Tight margins will allow little wiggle room for

error
Opportunities
 Little barriers to entry allows for immediate business
opportunities.
 Offers a franchise for entrepreneurs willing to do our
business
 The area is inside the city so it will attract more
costumers
 Easy access
 Low and affordable resources
 This type of business is not seasonal
Threats
Government mandates (restaurant operation, food
safety, and worker protection at the federal level and
health, sanitation, safety, fire at the local level)
Rising operating costs
Building/maintaining sales volume
New competitors and competitors’ elements
Higher Tax rates