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  • Prism Pepsi

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    aishwarya
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    Culture refers to the values and demographics of a brand's country of origin. It takes a holistic view of marketing by considering the business as a whole rather than separate parts. A brand's culture is defined by its origin and the values it represents. Pepsi's brand identity aims to be young, vibrant, dynamic, and innovative to attract the next generation through its circular logo and use of celebrities to create buzz for an adaptable brand.

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    Pespsi brand prism model

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    Culture refers to the values and demographics of a brand's country of origin. It takes a holistic view of marketing by considering the business as a whole rather than separate parts. A brand's culture is defined by its origin and the values it represents. Pepsi's brand identity aims to be young, vibrant, dynamic, and innovative to attract the next generation through its circular logo and use of celebrities to create buzz for an adaptable brand.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    10 views1 page

    Prism Pepsi

    Uploaded by

    aishwarya
    Culture refers to the values and demographics of a brand's country of origin. It takes a holistic view of marketing by considering the business as a whole rather than separate parts. A brand's culture is defined by its origin and the values it represents. Pepsi's brand identity aims to be young, vibrant, dynamic, and innovative to attract the next generation through its circular logo and use of celebrities to create buzz for an adaptable brand.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Culture

    • culture is the aspect that refers to the culture and values of the
    country from which the brand originates, and its demographics.
    • Culture takes the Holistic view( marketing strategy which considers
    the business as a whole and not as an entity with various different
    parts. of the organization
    • Its Origin and it value it stands for
    • Young, vibrant and dynamic - Giant Circular logo Youth full reliable
    Young Vibrant Dynamic Cool Smart Upbeat Young Innovative Fun
    Emotionally attached , Next generation drink Pepsi’s Brand Identity
    Prism
    • The brand is using many celebrities to create buzz and the brand is
    very dynamic and adaptable.

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