AMBUSH

MARKETING
BY : AKSHAT YADAV 18015
DEEPAK ARORA 18042
JYOTI
NAVYA BATRA 18090
 1 Introduction

Direct
Examples
6 2 Ambush
Marketing
INTRODUCTION
Indirect
Brand War
5 3 Ambush
Marketing

4 Examples

AMBUSH MARKETING
INTRODUCTION
 AMBUSH
MARKETING
Ambush literally means a surprise attack by
someone lying in wait in a concealed position.
Ambush Marketing is a marketing strategy
where a company ambushes its competitor’s
marketing efforts to gain an upper hand in
terms of exposure by stealing the spotlight from
him. These activities usually capitalize on the
resources and efforts of other (competitor)
brands.

AMBUSH MARKETING
 WHY AMBUSH MARKETING

It’s Effective
01
It attracts consumers at the expense of
it’s competitor
02
It is cheaper than being an Official
Sponsor
03
For some small companies or Startups,
Its an easy way to market themselves at
04 big events

AMBUSH MARKETING
TYPES OF AMBUSH MARKETING
 Predatory Ambushing Associative Ambushing
01 01

INDIRECT
DIRECT

Coattail Ambushing Values Ambushing

02 02

Property or Trademark Insurgent Ambushing

03 Infringement
03

Self-Ambushing Distractive Ambushing

04 04

AMBUSH MARKETING
1. BMW VS AUDI
The spat began soon after BMW hosted a rally in Wisconsin, an event that was

AMBUSH MARKETING
publicized through an accompanying campaign. The slogan of the campaign
was “A BMW rally with two nearby service centers. What’s next, paramedics at
a chess tournament?”

Audi saw an opportunity to capitalize upon BMW’s campaign. In response to

BMW’s ads, Audi purchased a billboard in Santa Monica advertising its new A4
sedan and mocking BMW’s slogan:
AMBUSH MARKETING
AMBUSH MARKETING
AMBUSH MARKETING
OUR GREAT
SERVICE
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Your Service Your Service Your Service

PATAGONIAN

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TEAM
OUR VISION FOR
PROJECT
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PATAGONIAN
OUR GREAT
MISSION

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PATAGONIAN
 PATAGONIAN

OUR
CREATIVE
TEAM
Dannisa VanDer
Creative Designer

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MEET THE CREATIVE TEAM

Johny VanDer
Creative Designer
Samuel Dark
Ericka Liem Creative Designer
Creative Designer
PATAGONIAN
 Johny Oslov
Creative Designer

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MEET THE TEAM

Maria Gerero
Creative Designer

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 OUR GREAT
PROJECT
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PATAGONIAN
 OUR GREAT SERVICE
PATAGONIAN

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 OUR PROJECT SERVICE

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PATAGONIAN
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CREATIVE INFOGRAPHIC

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PATAGONIAN
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PATAGONIAN

CREATIVE INFOGRAPHIC
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PATAGONIAN

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PATAGONIAN

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PATAGONIAN

CREATIVE INFOGRAPHIC

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OUR
PORTFOLIO
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 PATAGONIAN
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PATAGONIAN

OUR GREAT PORTFOLIO

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 CREATIVE MOCKUP
PATAGONIAN

Desktop Mockup Design

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MOCKUP elit. Mauris ligula sem, mollis ut blandit vel, imperdiet

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Laptop Mockup Design
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 THANK YOU
Patagonian Creative Presentation Template