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  • New Product/Market Offering

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    akhilendra pandey
    3 views9 pages
    This document outlines the key stages in developing and launching a new product or entering a new market, including making decisions about whether to make or buy a product, budgeting, innovation, and product development stages from idea generation to product launch. It also discusses developing a marketing strategy post concept development and testing, the consumer adoption process in 5 stages from awareness to adoption, and frameworks for analyzing adoption cycles, business growth, product-market expansion, and competitive strategies.

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    session 8

    Original Title

    marketing

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    This document outlines the key stages in developing and launching a new product or entering a new market, including making decisions about whether to make or buy a product, budgeting, innovation, and product development stages from idea generation to product launch. It also discusses developing a marketing strategy post concept development and testing, the consumer adoption process in 5 stages from awareness to adoption, and frameworks for analyzing adoption cycles, business growth, product-market expansion, and competitive strategies.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    3 views9 pages

    New Product/Market Offering

    Uploaded by

    akhilendra pandey
    This document outlines the key stages in developing and launching a new product or entering a new market, including making decisions about whether to make or buy a product, budgeting, innovation, and product development stages from idea generation to product launch. It also discusses developing a marketing strategy post concept development and testing, the consumer adoption process in 5 stages from awareness to adoption, and frameworks for analyzing adoption cycles, business growth, product-market expansion, and competitive strategies.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 9

    New Product/Market

    Offering
    Some Major Decisions
    • Make or Buy
    • Innovation
    • Budget
    Budget
    Product Development Stages:
    1. Idea Generation
    2. Idea Screening
    3. Concept Development and Testing (also Business Analysis)
    4. Product Development
    5. Test Market
    6. Product Launch

    Marketing Strategy Development for successful Launch happens post


    stage 3 and keeps evolving
    Consumer Adoption Process
    Stages in Adoption Process:
    1. Awareness
    2. Interest
    3. Evaluation
    4. Trial
    5. Adoption
    Adoption Cycle (Groups)
    BCG
    Ansoff’s Matrix
    Porters Generic Strategies (Competitive)
    Thank you…

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