Value Proposition Canvas

Product Customer

Benefits
Wants

Experience Fears

Features Needs

Company:
Product: Substitutes
Ideal customer:

Based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted.
 Value Proposition Canvas
Product Customer
Emotional
Benefits
Wants
Why
Visible Hidden
Experience Fears
How What
Features Needs
Start here Rational
Company:
Product: Substitutes
Ideal customer:
Inertia
Based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted.
 Value Proposition Canvas
Product Customer
What are the emotional
drivers of purchasing?

What does it
Benefits feel like to use
your product?
Wants
What your
product do?

Experience Fears
What are the
hidden needs? Risks of switching
to your product?

Features Needs
How does your
What are the rational
product work?
drivers of purchasing?

Company: What do people

currently do
Product: Substitutes instead?
Ideal customer:

Based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted.
 Value Proposition Canvas
Product Customer
Grow
bigger Porous Prestige Grow the
Accelerator
team
Benefits
Learn
DIY
Incubator
Wants
Productive faster Fixed
Social costs
environment environment

Experience Fears
Productivity
Quiet space Serious
Scalability
Business

Features Needs
Harvard of Advice
Collegial
Customised Accelerators Funding
community
Investment

Company: Innovation Warehouse

Rented
Product: Startup Accelerator Coffee shops Substitutes offices
Ideal customer: High Growth Startups

Based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted.
 Value Proposition Canvas
Product Customer
Simple Everything Fast to
everywhere enter things Share notes
with people

Benefits
Easy
Never Wants
forget Loosing
syncing Fast Single things
to use system

Experience Fears
Sync across Remember
devices External things Locked into
brain a system

Features Needs
Include Save
Remember Write things
images Rich information
everything down
meta data

Company: Evernote
Email to
Product: Online notes yourself Substitutes Text
documents
Ideal customer: Mobile professionals

Based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted.
 Value Proposition Canvas
Product Customer
More landscaping
Keeping the products accessories
presentable and good
Guaranteed
Benefits quality
Giving of discounts Wants
to loyal customers
One stop
shop

Fashionable home decor

Experience Fears
design indoor or outdoor
Customization of
pots and jars
Adding different kind of pots
Responding to Branch out
Customizing dish garden
customer demands
Features Needs
Dresses up a garden with
interesting textures, Good customer Trust in the quality
unique shapes and organic relationship of products
color

Company: Alma’s Garden

Metal Plastic
Product: Pots cans Substitutes containers
Ideal customer: Children to Seniors

Based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted.