Professional Documents
Culture Documents
Product Customer
Benefits
Wants
Experience Fears
Features Needs
Company:
Product: Substitutes
Ideal customer:
Based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted.
Value Proposition Canvas
Product Customer
Emotional
Benefits
Wants
Why
Visible Hidden
Experience Fears
How What
Features Needs
Start here Rational
Company:
Product: Substitutes
Ideal customer:
Inertia
Based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted.
Value Proposition Canvas
Product Customer
What are the emotional
drivers of purchasing?
What does it
Benefits feel like to use
your product?
Wants
What your
product do?
Experience Fears
What are the
hidden needs? Risks of switching
to your product?
Features Needs
How does your
What are the rational
product work?
drivers of purchasing?
Based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted.
Value Proposition Canvas
Product Customer
Grow
bigger Porous Prestige Grow the
Accelerator
team
Benefits
Learn
DIY
Incubator
Wants
Productive faster Fixed
Social costs
environment environment
Experience Fears
Productivity
Quiet space Serious
Scalability
Business
Features Needs
Harvard of Advice
Collegial
Customised Accelerators Funding
community
Investment
Based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted.
Value Proposition Canvas
Product Customer
Simple Everything Fast to
everywhere enter things Share notes
with people
Benefits
Easy
Never Wants
forget Loosing
syncing Fast Single things
to use system
Experience Fears
Sync across Remember
devices External things Locked into
brain a system
Features Needs
Include Save
Remember Write things
images Rich information
everything down
meta data
Company: Evernote
Email to
Product: Online notes yourself Substitutes Text
documents
Ideal customer: Mobile professionals
Based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted.
Value Proposition Canvas
Product Customer
More landscaping
Keeping the products accessories
presentable and good
Guaranteed
Benefits quality
Giving of discounts Wants
to loyal customers
One stop
shop
Based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted.