Mendes Army

Rakha Adryan Reynata

20180510093
 About Mendes Army

• Social Context
• Leadership
• Value System
• Regular Activities
• True Believer
• Icon
Social Context
• After uploading a series of his cover
versions to various video sharing sites,
beginning with now defunct video
sharing application Vine in june 2012
• His loyal fans: Mendes Army
Leadership
• He gave the name (Mendes Army) of
the first time on instagram, because
shawn mendes appreciate and love
themselves fans. He succesfully made
the teen and teenager girl in the world
idolize him
Value System
• in the organization Mendes army, there
is a positive value that can be learned:
care about the environment and help
people who need to help.
Regular Activities
• Mendes as a leader of his fans launched
their campaign called “Notes from
Shawn”.
• Donated to victims of natural disasters,
such as the earthquake in Mexico.
• Not only invites his fans to social activities,
shawn herself sometimes holds charity
concerts such as “ we can survive” events
with other musicians,
True Believer
• He had many fans from various circles,
• famous in his home country Canada,
United States, and the world.
Icon
 Conclusion
• Shawn mendes is a musician that have an impact to his fans around
the world. He care with the social issues. He establish organization
with name “Mendes Army” by this organization he persuade people
to help victims of natural disaster, support people that got cancer.
This organization actually not only for entertainment, but also has a
positive impact to social issue around the world. Mostly the
organization of music fans only focus on entertainment, but
Mendes Army different with any other organization.
• The leadership value that we can learn from Shawn Mendes are
care with people and influence other people to do good things.
Thanks