Levi’s® Trucker Jacket with

Jacquard™
 ABOUT THE BRAND
• Levi Strauss & Co. is an American clothing company
known worldwide for its Levi's brand of denim jeans. It
was founded in May 1853 when German immigrant
Levi Strauss moved from Buttenheim, Bavaria, to San
Francisco, California to open a west coast branch of his
brothers' New York dry goods business. The company's
corporate headquarters is located in the Levi's Plaza in
San Francisco.
 ABOUT THE PRODUCT
• Revolutionary technology that powers the Levi’s® Trucker
Jacket with Jacquard™ by Google enables the jacket to
improve and do even more over time. Through automatic
software upgrades, the jacket never stops evolving, no
matter how long you own it. Introducing the latest version of
the Levi’s® Trucker Jacket with Jacquard™ by Google.
• Jacquard™-powered jacket, the Levi’s® brand is offering
new styles for this fall. The new collection comes in both
men’s and women’s Classic Trucker and Sherpa Trucker
styles, seamlessly merging Levi’s® iconic style with the
technology of Google to inspire connection and enhance
everyday experiences.
• PRICE: Rs.14,032 for the Classic Trucker and Rs.17,576
for the Sherpa Trucker
TARGET AUDIENCE CLASSIFICATION
(PRODUCT BASED)
• Demographic Variables:
• Age: 28+
• Gender: Male and Female
• MHI: 4L +
• Psychographic Variable:
• People who prefers quality over anything
• People who are Tec geeks
• Community driven Levi's loyal customer
 NCCS grid based classification
• A1
• Someone who own 10 durables and has grad/PG
• Someone who owns 9 and more durables and is a
grad/PG professional
 Thank you!

Submitted by:
Atul Kumar
Roll no. 16
AD-PR,IIMC Delhi