Oligopoly

Pasar Sepeda Motor

Indonesia

Nirmala 1906420673
Produsen Sepeda Motor
–– PT
PTSuzuki
Yamaha
AstraIndomobil
Kawasaki
TVS Motor
Honda Motor
Indonesia
Motor Motor
Company
Motor MFG.
Indonesia
Indonesia
(KMI)
–– Perseroan
PerseroanTerbatas
Terbatas
––– Perseroan
PMA
PMA
Terbatas
––
– “NyalakanPMA
“Semakin Nyali”
di Depan”
–– Jenis Jenis Produk
Produk
– –“Inspiration
“One
“Let the
Heart”
good
GSX150 Bandit
intimes
motion”
roll”
– Matic
– ––Jenis Produk
All New Satria F150
Maxi Yamaha
– GSX-R150
–– Sport Cub
Motor
Naked Bikebebek
– GSX-S150
–– Monster Energy Yamaha MotoGP Edition
– Scooter
Matic
Sport
New Smash F1
–– Moped
– Address
Sport F1off road/motocross/trail
Motor
Moped
–– CBU Address Playful
––– Three
Big
Bajaj
ATV
Nex II
Bike
Pulsar
Wheeler

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Market Share Data Penjualan Sepeda Motor
1% 1% 0%

Selama 2018
23%

Honda
Yamaha
Suzuki
Kawasaki
TVS
75%

Data : Asosiasi Industri Sepedamotor

Indonesia
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Price War

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Referensi
– https://www.yamaha-motor.co.id/products/category/cbu/
– https://otomotif.kompas.com/read/2018/01/09/090200915/simak-data-pabrik-suzuki-di-indonesia
– https://id.wikipedia.org/wiki/Kawasaki_Motor_Indonesia
– Press Release Kawasaki
– Asosiasi Industri Sepedamotor Indonesia
– https://www.idntimes.com/sport/arena/dn-han/3-slogan-berbahasa-indonesia-yang-nempel-di-tim-
tim-raksasa-motogp-2017-c1c2/full
– https://www.suzuki.co.id/motorcycle
– http://www.tvsmotor.co.id/tentang-tvs-motor-company.aspx
– http://www.tvsmotor.co.id/siaran-pers.aspx
– https://oto.detik.com/motor/d-4105861/10-motor-terlaris-semester-i-2018
– https://www.oto.com/motor-populer
– https://www.cnnindonesia.com/teknologi/20190508153441-384-393096/harga-motor-honda-tak-
mungkin-turun-setelah-kasus-kartel
– https://otomotif.kompas.com/read/2018/07/03/123330115/persaingan-harga-yamaha-x-ride-dengan-
honda-beat-street
– https://www.gooto.com/read/862378/perang-diskon-persaingan-segmen-motor-sport-semakin-sengit

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Produsen Sepeda Motor
– PT Kawasaki Motor Indonesia (KMI)
– Perseroan Terbatas
– PMA
– “Let the good times roll”
– Jenis Produk
– Motor bebek
– Sport
– Motor off road/motocross/trail
– Bajaj Pulsar

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Produsen Sepeda Motor
– PT TVS Motor Company Indonesia
– Perseroan Terbatas
– PMA
– “Inspiration in motion”
– Jenis Produk
– Sport
– Scooter
– Moped
– Three Wheeler

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Produsen Sepeda Motor
– PT Yamaha Indonesia Motor MFG.
– Perseroan Terbatas
– PMA
– “Semakin di Depan”
– Jenis Produk
– Matic
– Maxi Yamaha
– Naked Bike
– Monster Energy Yamaha MotoGP Edition
– Moped
– CBU
– ATV

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Produsen Sepeda Motor
– PT Suzuki Indomobil Motor
– Perseroan Terbatas
– PMA
– “Nyalakan Nyali”
– Jenis Produk
– GSX150 Bandit
– All New Satria F150
– GSX-R150
– GSX-S150
– New Smash F1
– Address F1
– Address Playful
– Nex II

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Market Share
Penjualan tahun 2018
Kawa
Honda Yamaha Suzuki TVS
saki

4.759.202 1.455.088 89.508 78.982 331 unit

unit unit unit unit 0,005%
74,6% 22,8% 1,4% 1,2%

Sumber : Asosiasi Industri Sepeda Motor Indonesia 2018

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Strategi Pasar

– Motivation the process that accounts for an

individual’s intensity, direction, and persistence
of effort toward reaching a goal
– High motivation mean better job performance?
– Is money the only motivator?

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Inovasi

– Motivation the process that accounts for an

individual’s intensity, direction, and persistence
of effort toward reaching a goal
– High motivation mean better job performance?
– Is money the only motivator?

8-12
Segmen Pasar

– Motivation the process that accounts for an

individual’s intensity, direction, and persistence
of effort toward reaching a goal
– High motivation mean better job performance?
– Is money the only motivator?

8-13