Copyright 2012 Pearson Education, Inc. publishing as Prentice Hall 8-1
Figure 8.1 - Decision Chart: Pricing Tactics during Life Cycle Stages
Copyright 2012 Pearson Education, Inc. publishing as Prentice Hall 8-2
Figure 8.2 - Pricing Objectives Overview
Copyright 2012 Pearson Education, Inc. publishing as Prentice Hall 8-3
Figure 8.3 - Pricing Approaches Overview
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Figure 8.5 - Profit Impact of Pricing Approaches (Differences among Approaches Exaggerated)
Copyright 2012 Pearson Education, Inc. publishing as Prentice Hall 8-5
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