Introduction & Overview

Paulus Tangkere
Teknopreneurship
Session 1
 Course Goal pt
This course provides real world, hands-on
learning on what it’s like to successfully
transfer knowledge into products and
processes that benefit society.

It’s not about how to write a research paper, business plan, or grant. It’s
not an exercise on how smart you are in a lab or classroom, or how
well you use the research library. The end result is not a paper to be
published or PowerPoint slide deck. Instead the students in teams will
engaged with industry; talking to customers, partners and
competitors, as the team encounters the chaos and uncertainty of
transferring knowledge into products and processes that benefit
society.
 Course Objectives pt
• Give students (through teams) an experiential
learning opportunity to help determine the
commercial readiness of their ideas.
• Enable the team to develop clear go/no go
decision regarding commercial viability of the
effort.
• Should the decision be to move the ideas
forward to market, develop a plan to do so.
 Teknopreneurship pt
• High tech ventures in ICT, electronics, internet,
life sciences and biotech.
• Service firms where technology is critical to
their mission, such as: e-Bay, FEDEX, SMART
money transfer, e-learning
• Technopreneurship is entrepreneurship in the
field of technology.
 Entrepreneur SEED Model pt
• Self Mastery
• Environment Mastery
• Enterprise Mastery
• Development of Business Plan
SEED Model – Self Mastery pt
– Self-mastery passion comes from knowing
yourself. When you know yourself, you know what
you want and do not want
– A Self-mastered person
• Does not need high IQ; but high EQ and AQ
• Is naturally a performer (competitive and efficient),
epicure (sensual and cheery), and boss (takes charge
and loves a good fight)
• Is a whole brained
• Has a personal vision and knows strengths and
weaknesses
 SEED Model –
pt
Environment Mastery
– Is about generating business ideas and seeking
opportunities out from his/her environment
through serendipity walks, crises, trends, etc.
– An environment-master person:
• Understands his/her industry in
• Sees opportunities, not only the problems
• Is on top of the situation instead of being under the
situation
• Is the organization/industry innovator and strategist
 SEED Model –
pt
Enterprise Mastery
– Is how to run a business . This pertains to the
knowledge of different enterprise disciplines: both
creating and managing the business.
– An Enterprise-mastered person:
• Understands and integrates the functions of
management (marketing, operation, finance, etc.), and
the process of management (planning, action, and
controlling)
• Leads and inspires rather than manage
 Syllabus pt
1. Introduction and Overview
2. Teknopreneurial Process
3. Value Proposition
4. Customer Segments
5. Distribution Channels
6. Customer Relationships
7. Revenue Streams
 Syllabus-cont pt
8. Partners, Resources, Activities and Costs
9. Building Founding Team
10. Financial Preparation & Source of Capital for
Teknopreneurs
11. Legal Aspects for New Business Ventures
12. Managing Teknopreneurial Growth
13. Business Plan Presentations I
14. Business Plan Presentations II
 References pt
1. Steven Blank and Bob Dorf, THE STARTUP OWNER’S
MANUAL: The Step-by-Step Guide for Building a
Great Company. 2012.
2. Alexander Osterwalder, BUSINESS MODEL
GENERATION. John Wiley & Sons, Inc, 2010.
3. Eric Ries, THE LEAN STARTUP: How Today’s
Entrepreneurs use Continuous Innovation to
Create Radically Successful Businesses. 2011
4. Thomas H. Byers, Richard C. Dorf, Andrew J. Nelson,
TECHNOLOGY VENTURES: From Idea to Enterprise,
4th Ed. The McGraw-Hill Companies, Inc., 2014.
 Methodology pt
The main idea in this course is learning how
to rapidly develop and test ideas by
gathering massive amounts of customer and
marketplace feedback

Many startups fail by not validating their ideas early on with real-life
customers. In order to mitigate that, students will learn how to get out
of the building and search for the real pain points and unmet needs
of customers. Only with these can the entrepreneur find a proper
solution and establish a suitable business model.
Tools pt
 Methodology pt
• Lectures
• Readings
• Getting-out of the lab/building
• Weekly Presentations
• Lesson Learned Presentations
 Group pt
• Consists of max. 5 students
• Responsibilities
– Distributed
– Team
– Personal/Individual
• Internal communications
 Communication pt
ptforbu@yahoo.com

Format: kmk-nim/kel-tgs
kmk = kode mata kuliah
nim = nomor induk mahasiswa atau
kel = kelompok
tgs = nama tugas