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Research paper

PRIVACY CONCERNS
AMONGTHEMILLENNIALS
Business & Management Research Dissertation Topics ideas in the
area of Millennials Privacy concerns (2019)

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Research has found that using free Wi-Fi networks, using
same mobile for personal and professional use, using
devices that do not have suitable protection for sharing
information makes the millennials susceptible to various
privacy issues.

IN BRIEF

The millennials are very much concerned


Millennials are more susceptible to
about government surveillance, financial
various issues when compared to the
fraud, misuse of personal information,
other generations who did not use social
identity theft and sale of personal data.
media at such a young age.

This particular concern can be your UK management dissertation Topics and you can pursue
your research either adopting qualitative or quantitative methodology or triangulation capturing
both from organisation and employee perspective.
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PRIVACY CONCERNS AMONG THE MILLENNIALS
Further, the non-millennials were Research has found that using free Wi-Fi
introduced to search engines networks, using same mobile for personal and
only during the adult stage. professional use, using devices that do not
have suitable protection for sharing information
makes the millennials susceptible to various
privacy issues.

02 04
01 03 05
Sharingvarious information with However, the millennials were The consciousness of the people
their friends and followers has introduced to the search engines regarding the data privacy is not
become a daily habit for the during their childhood itself. consistent with the widespread
millennials as they have been mobile usage prevalent at
using the social media including present.
Facebook, Twitter, Snap chat and
Instagram since their childhood.
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DATA FROM SURVEYS
A survey conducted by GENFORWARDS has stated that millennials
are very much worried about the fact that government and other
external sources have access to their private data.

01
The same study has revealed that Asian millennials are very
much concerned about the data issues when compared to
American, African and Latin millennials.

According to a SAS survey conducted among the US consumers, a 02


whopping 73% of survey population revealed that they are worried
about the data issues and many about 64% of the individuals feel
that the data security has reduced very much at present.

03 This survey has revealed that the concerns about data security
among the elderly people is very high when compared to the
millennials and people belonging to generation X.

Tutors India has vast experience in developing 04


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The privacy of the millennials is also
threatened by various software attacks

05 including malware, Keyloggers, Adware &


Trojan.

In terms of structure and technology, the


malware industry is rising day-by-day. 06 Tutors India assists you in developing
unique and unexplored research
topics on business management for
your UK dissertation.

The Malware software enters into a

07 specific data and damages the device.

Another attack that causes serious data


concerns is Keyloggers, which is
transferred with the help of file that can
be opened unintentionally by the users.
08
Contd...
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Adware, which is often used for promotions and advertisements,

09 is often used by the attackers to gather the data from one user
and transmit it illegally.

Therefore, websites have to take the suitable steps to improve their


privacy policies thereby increasing the awareness among the individuals
10 about different privacy concerns (Hooda, Bhatia, & Yadav, 2017).

Further, a research conducted by Kuperus, 2016 has revealed that in

11 spite of the different data privacy concerns prevailing at present, the


activities of the users online have not changed much.

As the difference in the age group of the users play a significant role in
12 influencing their activities online, the practice of the online users cannot be
changed with the lack of privacy awareness.

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