INTRODUCTION

 The case of Amazon as an employer is based on the people policies of Amazon, one of the biggest internet-based
retailers in the US
 We see that this firm has risen up to be one of the top firms in its domain
 The company works with singular focal point of customer satisfaction
 The company has been one of the innovation leaders in the market and has constantly achieved excellent
revenues
 The employees were encouraged to criticize fellow colleagues and give anonymous feedbacks and were expected
to work for long hours
 There were no female employees in the top leadership of amazon as they were seen not to have a backbone or
being too agreeable
 An environment of cut throat competition developed at Amazon
DOES PEOPLE MANAGEMENT STRATEGY OF CARE AND
COMPASSION MAKE BUSINESS SENSE?

 People management strategy of care and compassion makes sense as it increases your employee retention rate
 When employees feels that the company cares for them then they tend to give more to the company
 It helps to retain talent and build long lasting employer-employee relationships
 It sends a positive message and creates an image which further attracts talent
WHAT ARE THE PROS AND CONS OF PUTTING EMPLOYEES ON
EDGE TO ENCOURAGE INNOVATION?

Pros Cons
Critical analysis of ideas Sabotage team members
Competitive nature-brings out the best performance High attrition
Fast growth Stressful work environment
Reduced errors due to high scrutiny Negative image
WHY AMAZON IS STILL DOING GOOD FINANCIALLY DESPITE ITS POOR
TREATMENT TO EMPLOYEES? HOW DO THEY ATTRACT AND RETAIN
TALENT?

 The primary reason for Amazon’s success is its customer centricity

 Bottom performers are thrown out so only the best talent remains
 The on-edge and competitive work environment has made it an innovation leader
 The critical analysis of ideas ensures that only the best ideas come forward
 The best talent wants to work for amazon as they feel it is good for their career to work with similar brilliant
people
 They have freedom to innovate and bring forward ideas
 Fast paced environment was seen as an opportunity to grow
ARE EMPLOYEES THRIVING UNDER AMAZON’S WORK POLICIES? OR
THEY JUST BARELY SURVIVING?

 People are thriving at amazon because:

 Freedom to innovate and implement ideas
 Cutting edge projects
 Working with the best minds
 Platform to grow

 People cannot just survive as the bottom performers are thrown out so that only the top performers remain.
HOW AMAZON HAS RESPONDED FOR ITS CRITICISMS?

 Criticism 1: New York times claims that Amazon is pushing its employees too far along with cut throat
competition and anger issues of Jeff Bezos
 Response: Bezos wrote a letter to his employees saying that he disagrees with the accusations made in the news and
hopes that they are enjoying their work.
 Criticism 2: Bezos’ ranking dropped when evaluated on the basis of social responsibility
 Response: He wrote to his employees, disagreeing with the evaluation and stating that he feels that amazon and its
employees are caring and any instances to the contrary must be pointed out to the HR or to him directly
 He proposed a zero-tolerance policy for such instances
 The best response Amazon gave to its criticism was to perform and grow exponentially and by continuing to
attract high quality talent