 PROFILE OF DIRECT AND INDIRECT COMPETITORS
DIRECT COMPETITORS
What is their business name?
Where is the business located?
What is the product/services that they have?
Which customers are they targeting?
How do they advertise or market themselves?
Description about the business:
INDIRECT COMPETITORS
What is their business name?
Where is the business located?
What is the product/services that they have?
Which customers are they targeting?
How do they advertise or market themselves?
Description about the business:
Aqua Mira Hotel & Resort
Located in Saddle and Clubs Leisure Park, Naic,
Cavite, Philippines
They offer hotel accommodations, day tour, and
also have swimming pools for relaxation.
Families, Students, and Professionals
Through social media accounts like Facebook and
YouTube
Located inside the 600-hectare Saddle & Clubs
Leisure Park in Naic Cavite is the Aqua Mira
Resort, which offers the resort life you have
always dreamed of. Here, Aqua Mira Resort is a
villa surrounded by the clear and calming view of
water and turn this into a second home. At the
same time, one can readily enjoy the resort’s top-
of-the-line amenities that make for the perfect
recreation, relaxation, rejuvenation and
entertainment. Each opens to a sweeping view of
the pool. It is built around a water park.
Enchanted Kingdom
Located in RSBS Boulevard San Lorenzo South,
Santa Rosa, 4026 Laguna
They offer theme parks with a complete set of
rides that you can enjoy. Also, an attraction to
take pictures. Lastly, the Agila educational
experience.
Kids, Families, Students, Professionals, Elders
Billboards, TV Advertisement, Social Media
Accounts like Facebook, and YouTube
Enchanted Kingdom is the largest and most
popular theme park destination in the Philippines
where families and friends head to for a myriad of
fun, adrenaline-pumping ride adventures and a
whole lot more. The 17-hectare sprawling theme
park is located in Sta. Rosa Laguna, a laidback but
progressive suburb about 39 kilometers south of
Manila. It is approximately an hour’s drive from
the metro depending on traffic. Dubbed as the
“Philippines’ Disneyland”, the attraction draws
 hordes of visitors especially during weekends and
holidays.

 PROFILE OF EXISTING AND PROSPECTIVE CUSTOMERS

EXISTING CUSTOMERS

Age: Range of five (5) years of age to forty-five (45)

years old
Family: Traditional families, maximum of seven (7)
persons
Gender: Male, female, non-binary, or others
Occupation: Laborer, Technical, Professionals
Income Level: Lower, Middle
Education: Primary, Secondary, Tertiary
Cultural Background: Filipino

PROSPECTIVE CUSTOMERS

Age: Range of fifty (50) years old to eighty (80) years

old
Family: Extended families, maximum of fifteen (15) to
twenty-five (25) persons
Gender: Male, female, non-binary, or others
Occupation: Laborer, Technical, Professionals
Income Level: Lower, Middle, High
Education: Primary, Secondary, Tertiary
Cultural Background: Filipino, Asian