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  • Marketing Management-Group 3

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    Hanii
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    The document discusses internal record systems used by marketing managers to analyze orders, sales, prices, costs, inventory levels, receivables, and payables. It also discusses analyzing the macro environment, including the natural environment, competition, technology, social and cultural factors, political and legal factors, and the demographic environment. The demographic environment considers population characteristics like age, gender, race, marital status, number of children, occupation, and annual income.

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    Marketing Management

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    The document discusses internal record systems used by marketing managers to analyze orders, sales, prices, costs, inventory levels, receivables, and payables. It also discusses analyzing the macro environment, including the natural environment, competition, technology, social and cultural factors, political and legal factors, and the demographic environment. The demographic environment considers population characteristics like age, gender, race, marital status, number of children, occupation, and annual income.

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    © All Rights Reserved
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    11 views10 pages

    Marketing Management-Group 3

    Uploaded by

    Hanii
    The document discusses internal record systems used by marketing managers to analyze orders, sales, prices, costs, inventory levels, receivables, and payables. It also discusses analyzing the macro environment, including the natural environment, competition, technology, social and cultural factors, political and legal factors, and the demographic environment. The demographic environment considers population characteristics like age, gender, race, marital status, number of children, occupation, and annual income.

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    of 10

    MARKETING

    MANAGEMENT
    GROUP 3
    Agung Nugroho (18059172)
    Gian Mulkiansyah (18059185)
    Ilham Hamid (18)
    Wahyu Dyni Putra (18)
    Risa Khairani (18059209)
    Internal Record Systems is a system underwhich marketing
    information is stored and retrieved

    INTERNAL RECORD SYSTEM


    Marketing managers relay on internal reportson orders, sales, prices, costs,
    inventorylevels, receivables, payables, and so on. Byanalyzing this information, they
    can spotimportant opportunities and problems.
    MACRO ENVIRONMENT
    ANALYSIS
    NATURAL
    ENVIRONMENT

    COMPETITION TECHNOLOGICAL

    COMPANY
    SOCIAL
    ECONOMIC
    CULTURAL

    POLITICAL AND
    DEMOGRAPHIC
    LEGAL FACTORS
    Characteristics Population Specific Area

    WHAT IS DEMOGRAPHIC
    ENVIRONMENT?
    Age

    Gander

    Race

    Marital Status

    Number of Children (if any)

    Occupation

    Annual Income

    WHAT ARE SOME EXAMPLE OF


    DEMOGRAPHIC ENVIRONMENT?
    An important basis for market
    segmentation
    (different needs, characteristics, or
    behaviors in a particular market)

    THE IMPORTANT OF DEMOGRAPHIC


    ENVIRONMENT
    OTHER MACRO ENVIRONMENT

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