CASE STUDY ON INDIVIDUAL

AND GROUP BEHAVIOUR:

BOMBAY PRINTERS
Presented by: ITISHA CHAUHAN 519004 & SIDDHARTHA VATSA 519008
KEYPOINTS
• Specialised in printing greeting cards and calendars.
• Slowly and slowly captured a major share of market andf became a big name.
• Employees receiving a fat overtime allowance.
• Company says they have various upcoming plans for betterment of employees
based on productivity.
• Employees complaining they dont want to work overtime and want to enjoy
more of their personal life.
• Complaints about new bonus plan are also there as it gives little advantage to
hard working employees.
• Finally the complain about the inner intentions of the company overthrowing
them on roads by shifting their base to Delhi.
Questions

•From the standpoint of

employee perceptions, what
is going on here?
Solution
• Differences in top level manager's behaviour towards external and
internal environment.
• Personal desires prioritized over needs of workers
• Profit of the company compromised with the personal life of
employees
• Communication gap between different levels of management.
• Discrimination among the employees.
• Wrong perception reaching to outside world regarding the growth of
employees
Questions

•How can the company avoid

these negative reactions?
Solution
• Filling up of communication gap.
• Amount of time devoted to employees by the owner.
• Proper transparency in the organisation.
• Building of trust by the company for the employees.
• Prioritizing the organisational goals over personal goals.
• See all group members participate actively so that all the conflicts can
be handled freely.
• Group behaviour emphasized in a way that higher status worker
should feel free to seek advice from lower status workers.
CONCLUSION
• Individual perception of leaders about employees??
• What individuals actually care about???
• teamwork, communicatiopn, attitudes, TQM, group ethics,
Alienation, social loafing and work ethics