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Decision making through

BIG data

Kumari Lisa
PGPJ03026
IIM Jammu
Why we need BIG DATA
• Decide faster
• React more flexible and earlier
• Act not only for present but also predictive
• Make bullet proof decisions
• Make decisions on high quality basis
• Decide collaboratively
• Take decisions outside the box
Decision Process through Big Data
• Goal Identification
• Creation or Improvisation
• Data Collection
• Data Refinement
• Tools Implementation
• Process Execution
Supervised and Unsupervised learning

Supervised learning
• presence of a supervisor as a teacher
• the machine using data which is already tagged with the correct answer.
• Algorithm is classified into classification and regression

Unsupervised learning
• There is no guidance of supervisor. Allows the algorithm to act on that information without guidance.
• training of machine using information that is neither classified
• Algorithm is classified into clustering and association

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