CRM

CUSTOMER RELATIONSHIP MANAGEMENT

AN APPROACH TO MANAGE A COMPANY'S INTERACTION WITH CURRENT AND POTENTIAL

CUSTOMERS
 AMAZON’S CRM

• Amazon has a status for providing the customers with all things that they need, all in one suitable space

• Customers also get benefit from recommendations of products that are based on earlier purchases, a concept that
has worked well both on the website and on its Kindle devices.

• Email customer with recommended response

• Offer promotions and incentives

• Manages a loyalty program

 MC DONALD’S CRM

• Mobile application for customers

• Reviews
• Loyalty rewards
• Vouchers
 FOOD PANDA’S CRM

• Global online food delivery market place

• Allows customer to select from local
restaurant and place via the mobile app
• Tie up with bolggers
• Discount and vouchers
 APPLE’S CRM

• Apple is one of the most well-known retailers of innovative technology

• The customer relationship is now an essential part of Apple’s growth strategy, and is almost

as much of a brand feature as the iPad or iPhone.

• Sending a series of emails to customers who’ve used their in-store services

• They have also developed a CRM tool for their customers