Scribd Logo
Upload

Welcome to Scribd!

  • CB Case Study

    Uploaded by

    Tahreem Talpur
    35 views8 pages
    Amazon began in 1995 as an online bookstore and has since expanded to offer a wide variety of products. It uses customer data like purchase history and search patterns to provide personalized recommendations. Amazon's CRM system collects detailed customer information to power targeted marketing strategies and streamline the purchasing process from account creation to shipping. This case study examines how Amazon utilizes interactive technology, data collection, and CRM to enhance the customer experience.

    Original Description:

    case study on consumer behaviour

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Amazon began in 1995 as an online bookstore and has since expanded to offer a wide variety of products. It uses customer data like purchase history and search patterns to provide personalized recommendations. Amazon's CRM system collects detailed customer information to power targeted marketing strategies and streamline the purchasing process from account creation to shipping. This case study examines how Amazon utilizes interactive technology, data collection, and CRM to enhance the customer experience.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    35 views8 pages

    CB Case Study

    Uploaded by

    Tahreem Talpur
    Amazon began in 1995 as an online bookstore and has since expanded to offer a wide variety of products. It uses customer data like purchase history and search patterns to provide personalized recommendations. Amazon's CRM system collects detailed customer information to power targeted marketing strategies and streamline the purchasing process from account creation to shipping. This case study examines how Amazon utilizes interactive technology, data collection, and CRM to enhance the customer experience.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    CONSUMER BEHAVIOUR CASE STUDY ON AMAZON

    BACKGROUND
    • Jeff bezoz found Amazon in1995 with a vision to builda vitual book store.

    • Then it become a platform to providesmany services

    • It is reseller of different product


    INTRODUCTION

    • Amazon provides all kinds of products Customer need in one place


    • Purchase process on websites
    • Amazon website include product reccomandation based on buying patterns
    • Amazon use a very high CRM system to formulate marketing strategies

    AMAZON OPERATIONS

    • Amazon uses an interactive technology on it’s websites when customer come online
    • Direct marketing

    • Give special rewards to custome


    TRANSECTION PROCESS SYSTEM

    • Make a visitor creater account to collect the data of customer


    • To personalized experiance for using features Shiping cart & Single click ordering
    • CRM use for promotinal purpose (Email)
    • Customers Store thier payment and credit card details
    RECOMENDATION SYSTEM

    • Made recommendation system on purchase patteren & search history

    • It make Amazone like interactive plateform


    • Search nearest distribution center
    CUSTOMER RELATIONSHIP MANAGEMENT

    • CRM system mainten data about


    customer Payment ,card detail,
    Transection detail, Order hitory
    ,personal profile,Customer feadback,
    Product reviews

    • To intiate shipment and triggering


    outomatic comunication through
    email and direct masages.
    CRM Strategy

    • Investment
    • Relationship
    • Reputation
    • Relevance
    • Values
    • Touchpoints
    • Imagination
    • Learning
    • Technology

    Conclusion

    You might also like