Scribd Logo
Upload

Welcome to Scribd!

  • E-Commerce Marketing and Advertising

    Uploaded by

    O'GRACYA MICHELLE DEENG
    5 views7 pages
    The document discusses e-commerce marketing and advertising strategies. It covers the consumer decision process model and tools for online marketing, including websites, search engine marketing, display ads, email marketing, affiliate marketing, viral marketing, mobile/local marketing, and multichannel marketing. It also discusses technologies that support online marketing, such as web logs, tracking files, databases, data warehousing, data mining, profiling, and CRM systems.

    Original Description:

    E-commerce

    Original Title

    E-COMMERCE MARKETING AND ADVERTISING

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document discusses e-commerce marketing and advertising strategies. It covers the consumer decision process model and tools for online marketing, including websites, search engine marketing, display ads, email marketing, affiliate marketing, viral marketing, mobile/local marketing, and multichannel marketing. It also discusses technologies that support online marketing, such as web logs, tracking files, databases, data warehousing, data mining, profiling, and CRM systems.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views7 pages

    E-Commerce Marketing and Advertising

    Uploaded by

    O'GRACYA MICHELLE DEENG
    The document discusses e-commerce marketing and advertising strategies. It covers the consumer decision process model and tools for online marketing, including websites, search engine marketing, display ads, email marketing, affiliate marketing, viral marketing, mobile/local marketing, and multichannel marketing. It also discusses technologies that support online marketing, such as web logs, tracking files, databases, data warehousing, data mining, profiling, and CRM systems.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    E-COMMERCE MARKETING AND

    ADVERTISING
    11th Meeting – Digital Business
    CONSUMER
    BEHAVIOR
    MODEL
    CONSUMER
    DECISION
    PROCESS
    THE ONLINE
    PURCHASING
    DECISION
    MARKETING
    TOOLS
    • Websiite
    • Search engine marketing and advertising
    • Display ads
    • E-mail marketing
    • Affiliate marketing
    • Viral marketing
    • Mobile and local marketing
    • Multichannel marketing
    • Customer retention techniques
    • Online pricing strategies
    TECHNOLOGIES THAT
    SUPPORT ONLINE
    MARKETING

    • Web transaction logs


    • Tracking files
    • Databases, data
    warehouses, data mining,
    and profiling
    • CRM systems
    VS
    T ION S
    N IC A
    COM MU
    E T IN G
    M ARK
    N LIN E
    OF O

    GROUP TASK

    You might also like