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GOUTHAMI -24
NITIN-18
JAI SANTOSH-
GANESH-
CHANDRASEKAR-
HISTORY
A.Strong brands
B.Innovation
C.Global Distribution
D.End-User Focus
E.Six Sigma
BRANDS:
DeWalt
Porter-Cable
Delta Machinery
DeVilbiss Air Power
Kwikset
Baldwin
Weiser Lock
Price Pfister
Emhart Teknologies
Oldham Blades
Black and Decker Firestorm
Vector
SWOT ANALYSIS
STRENGTHS
A widely recognized market leader in power tools and
power accessories.
Lacks in e-commerce
OPPORTUNITIES
Expand in e-commerce.
THREATS
Mature Markets
Cyclic market
Despite of being in the top most position, B&D was not able
to taste success in the Professional Tradesmen Segment.
One of the reasons of this was because Black and Decker
brand name was too closely affiliated to household
products.