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  • Chai Tea Bags: by Group No. A1

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    Mundhada yash someshwar
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    This document discusses Chai Tea Bags, an Indian tea company that sources raw materials from India, manufactures and markets products locally in Commonwealth of Independent States countries. It targets affluent families, double income families, and singles in white collar jobs at mid price points. The company's strengths include value for money, product formulation, a wide range of products, and state-of-the-art machinery.

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    chai tea bags

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    A1 SDM PPT

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    This document discusses Chai Tea Bags, an Indian tea company that sources raw materials from India, manufactures and markets products locally in Commonwealth of Independent States countries. It targets affluent families, double income families, and singles in white collar jobs at mid price points. The company's strengths include value for money, product formulation, a wide range of products, and state-of-the-art machinery.

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    6 views6 pages

    Chai Tea Bags: by Group No. A1

    Uploaded by

    Mundhada yash someshwar
    This document discusses Chai Tea Bags, an Indian tea company that sources raw materials from India, manufactures and markets products locally in Commonwealth of Independent States countries. It targets affluent families, double income families, and singles in white collar jobs at mid price points. The company's strengths include value for money, product formulation, a wide range of products, and state-of-the-art machinery.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    By

    Chai Tea Bags Group No. A1


    Sources raw materials from India

    Manufactures and market products locally in CIS


    countries

    Chai Tea Bags Strength- Value for Money, Product formulation, wide
    range of products, state of art machinery, sourcing

    Trends in India- small market, however encouraging

    Skewed towards metros and tier 2 towns, hill stations &


    other tourist locations
    Target Customer (TG):
    • Affluent families, double income families
    and singles in white collar jobs, mid
    price points
    Distribution Shopping habits for our Category:
    Footprints • Customers who look for convenience & a
    different tea experience (early adopters)

    Competition at the retail outlet:


    • Tetley & Typhoo
    Go to Market Strategy

    Value Proposition Pricing Strategy Marketing & Promotion Channel Strategy


    Transformational appeal: The Mid price point Indian sourced foreign made tea Selective strategy
    wonderful taste of life…on the (ISFT)
    go…
    Distribution Channel
    Sourcing from India

    Manufactured in Russia &


    East European Countries

    Warehouse in India

    C&FA

    Distributor

    Wholesaler
    Retailers Long Term Strategy
    • Opening Manufacturing Plant in
    India
    Buyer/Customer
    • Entering Value for money price
    point
    Thank You!

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