Summer Internship

Presentation
Business & channel development for HPO- Tuck Shops,
Haldiram Holiday Homes & Consumer Perception
Towards Haldiram Ready to Eat Foods

Presented By:-
Arunika Gunjaal
JI/2021-23/0020
BATCH 2021-23
 About the Industry
The fourth-largest sector of the Indian economy is FMCG. India
is anticipated to be the fifth largest F M C G market by
2025.About 55 percent of the revenue share is contributed by
the urban segment, and 45 percent by the rural segment.
Growth Drivers
By 2025, the worldwide F M C G market is anticipated to
reach
$15,361.8 billion, growing at a CAGR of 14.9 percent. Innovativ
Online F M C G
e
Products
Rural Premium
M arkets
Products
About Haldiram

Through hard work,

complete dedication,
Haldiram's
uncompromising quality, - SWOT Analysis
began as the ‘HALDIRAM’ became a
tiny shop in part of each family.
Bikaner. One of the largest Indian
Presently, it has food brands with 84 years of
20% market trust and tradition.
share

• After expanded to Nagpur introduced our first

sweets & Namkeen factory in 1970 by our
honorable Chairman Shri. Shivkishanji Agrawal.
• Diversified to dairy industry in 1997. (i.e. breads,

toast, ice cream & other

dairy products)
 My
Work
Business Development

Creation of Searching for Selecting the Approaching to RTE

business the E-tenders product list for Marketing
companies of
proposal online Mix
tuck shops same sector.
Implications
Tuck Shop & Anytime Haldiram

1. 2. 3.
BENEFITS OF TUCK SHOPS COMPANIES TARGETED
• Growth of customer loyalty • TCS

• Improves target customer experience • HCL

• Optimize in-store marketing • Infosys

• Serve more customers • Air India Campuses

• More targeted upselling 5.

4. • Larsen & Turbo

• Adani Group Of Companies

 HALDIRAM READY TO EAT FOODS

• Haldiram’s after marking a mark in the segment of savouries, sweets have now
launched a segment of processed foods, i.e., Ready-To-Eat (RTE) foods where
they have incorporated Indian Cuisines like Bhel, Punjabi Chole, Kadhi
Chawal, Dum Biryani, Pav Bhaji, Dal Makhani in the processed way. Although
competitors like MTR are already there in the market with variety of
processed Indian foods like rawa idli, poha, dosa, paneer makhani, chole
chawal.

Secondary data Info

 Achievements

Closed the deal Completed the

with Infosys Pune process for TCS
and Indore nagpur

Got the tender for

AAI- Raipur
 Learnings
Dealing with different
types of people

Team Work and Adaptibility

Designing
Business Proposal

Email
etiquettes
 Recommendations
Sales
Sales
Contest and
Force
T
Training

Should target
and approach Advertisement Retailer
more sectors Communicatio
n
 Thank
You!
r