About Sanchi

● Brand of Madhya Pradesh State Cooperative Dairy Federation Limited.

● Objective of Sanchi is to defend the interest of milk producing farmers.
● Provide high quality milk and milk products.
● Structure of Dairy cooperatives:
★ Farmers
★ DCS (Dairy Cooperative Societies)
★ Chilling Center
★ Dugdh Sangh
★ Regional Milk Union
 DISTRIBUTION MANAGEMENT
ON SANCHI POINT

Submitted By:
Submitted To: Anjali Rajput
Dr. Ajitabh Dash Aryan Tiwari
Arunika Gunjaal
Asjad Saim
Ayush Jain
Harsh Joshi
 Product portfolio of Sanchi milk

Milk
● Smart
● Taza
● Shakti
● Gold
● Diamond

Other Products
● Ghee
● Milk Powder
● Flavoured Milk
● ICe
Major cause of conflict in
distribution of Dairy
products
Outcome of
channel
conflict
Channel Conflict Management
 E- Commerce
Platforms

Instamart Big Basket Flipkart Quick Jio Mart

Plant Operations
The basic activities of Plant operations include:
● Cooling of milk and milk testing
● Pasteurization and cooling
● Packing and storage
Field Operations
● Organization of DCS according to anand model
● Training program for milf farmers
● Transport
● Providing technical service to milk producers
Channel network
1. Upstream flow (procurement channel)
2. Downstream flow (distribution channel)

Village
Manufacturing
Unit
Cooperative Village
Society

Depot Wholesaler Retailer

Visit to Sanchi Point