Your

Restaurant
Name

Restaurant
Business
Plan
INTRODUCTION

Write in short an introduction about your restaurant

concept, vision and a little about yourself.
INDEX

1. Business Overview
2. Industry Analysis
3. Operation Analysis
4. Finances
5. Marketing
6. Miscellaneous
BUSINESS
OVERVIEW
BUSINESS STRUCTURE

State the structure of your business. For example, is it a

QSR, fine dining, casual dining, etc.
BRIEF SUMMARY
ABOUT THE RESTAURANT
Give a brief introduction of your restaurant. When it was
started and your future plans.
SAMPLE MENU

Add a sample menu of your restaurant.

Also, if you have a separate delivery-only menu, include it
here.
MANAGEMENT TEAM

Tell a little about your staff members (chef, server,

manager, etc)
INDUSTRY
ANALYSIS
TARGET AUDIENCE

Describe the target audience of your restaurant. For

example, if you are targeting students, family, etc.
LOCATION ANALYSIS

Based on target audience and the competitors in the area,

mention why you have chosen the location.
MARKET ANALYSIS

This will include all the background research about the

competitors, location, and target audience you have done
in order to open your restaurant.
COMPETITION ANALYSIS

Analysis of the competition around your restaurant.

How are you similar or different from them?
SWOT ANALYSIS

What are the Strengths, Weakness, Opportunity, and

Threats of your restaurant.
OPERATION
ANALYSIS
STAFF MANAGEMENT

List down the number of people you require -

● Kitchen Staff
● Service Staff
● Management Staff
STAFF TRAINING PROGRAM

Talk about your staff training program and how effective it

is and the procedures you are going to follow.
If you have a staff training manual, include that.
CUSTOMER SERVICE

What kind of service are you going to offer?

● Table d’hote
● A La Carte
● Silver Service/ Platter to Plate
FINANCES
CASH FLOW STATEMENT

Include a monthly or a yearly cash flow statement.

WORKING CAPITAL

How much working capital, that is, the capital being used
in day-to-day operations do you have until the business
reaches its break-even?
EXPENSES

List down the major restaurant expenses

● Capital Expenses
● Operating Expenses
● Cost Projection
● Revenue Projection
● Revenue Per Person
● Statements of Income
MARKETING
RESTAURANT LAUNCH

● How do you plan to launch your restaurant?

● Would you have a soft-opening or a grand launch? Who
are you inviting?
● How much are you planning to spend on the launch?
MARKETING STRATEGY

Online Offline
● Website ● Hosting Events
● Blog ● Billboards
● Social Media Profiles ● Television Advertisement
● Email Marketing ● Newspaper Advertisement
● SMS
CUSTOMER RELATIONSHIP
MANAGEMENT
How do you plan to use your customer database?
Include Loyalty Programs if you plan to run them.
TECHNOLOGY

The POS software that you are planning to use for your
restaurant operations. What operations are you going to
automate using the POS?
MISCELLANEOUS
List of Specialist & Consultants.
Include important numbers and email address.
THANK YOU!