MARKETING TERMS

•BRAND-a symbol, logo, words or a

combination of these elements that a
company uses to distinguish its products or
services from others.
•BRAND AWARENESS- is the
extent to which a brand is recognized by
potential customers and is correctly
associated with a particular product or
service.
 The 5 Common Goals of Marketing

• Building brand awareness

• Generating high sales lead volume
• Establishing thought leadership
• Boosting sales
• Increasing brand engagement
BRAND AWARENESS CHALLENGE
GIVE ME A BRAND OF A......

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MARKETING TERMS
•LEAD VOLUME-is the
number of sales lead that will be
converted into customers.
•SALES LEAD- is the potential
customers who is interested in the
product of services.
Thought Leadership
• Was coined by Joel Kutzman in Strategy+Business Magazine in 1994.
• He defined that a person who has “new important ideas that are
worth sharing that have real application”.
• These fresh ideas can be in the form of new products or new method
of teaching.
• To be a thought leader, a person should be an expert in issues that
affects the company.
Boosting Sales
INCREASING BRAND ENGAGEMENT
Which among the five goals in marketing should a
company prioritize?

How can realizing the goals of marketing help build

and maintain lasting relationships with customers?
Research on 2 brands that no longer exist and
create separate reports that answers the
following.

What cause d the brand to fail?

What unfulfilled marketing goals contributed to
this?