 Topic :- Explain product line and brand with

5 suitable example.

Submitted by –
Name :- Mondeep Chetia
Class :- M.Com 1st sem
Roll no :- 17
Objectives
 To have a study about different brands of a company.
 To study the various product line available under the
company.
 To know the product availability under various product line
of the company.
 To understand and have knowledge about varieties of
products with same brand and company.
Introduction
A product id the term offered for sale. A product
can be a service or an item. It can be physical or in
virtual or cyber form. Every product is made at a cost
and each is sold at a price.
A product line is a group of products that a
company creates under a single brand. The products
are similar and focus on the same market sector.
A brand is a name, item, design, symbol or any
other feature that identifies one sellers’ good or service
as distinct from those of other sellers.
Company Name :-
Amul
( The Taste of India )
Amul is an Indian cooperative dairy company,
based at Anand in the state of Gujarat. Formed in
1956, it is a cooperative brand managed by a
cooperative body, the Gujarat Co-operative Milk
Marketing Federation Ltd. (GCMMF) which today
jointly owned by 3.6 million producers in Gujarat.
Products
of Amul
1. Milk
2. Cheese
3. Bread
spread
4. Beverage
5. Ghee
6. Chocolate
7. Icecream
1. Amul Milk
Amul milk is the most hygiene liquid milk
available in the market. It is pasteurized in state-of-
the-art processing plants and packed to make it
conveniently available to customers.
Products name :-
1. Amul Chai Maza.
2. Amul Cow Milk.
3. Amul Gold.
4. Amul Taaza.
2. Amul Cheese
Amul cheese is a popular cheese for snacking
on its own chiplets and slices. It adds flavor in melted
dishes such as soup and sauce reipies. A few dishes
which use processed cheese are mashed potatos,
macaroni and cheese, casseroles etc. The cheese balls
are also popular application.
Products name :-
1. Amul Processed Cheese.
2. Amul Emmental Cheese.
3. Amul Cheese Spread.
4. Amul Processed Pizza Cheese.
3.Amul Bread Spreads
It is the first kind of product in India which are
sweet testing butter. Several Generation of Indian
consumers have grown up with the taste of Amul Butter for
the six decade. Utterly cute Amul butter girl has been a part
of Indian Consumers since 1950.
Products name :-
1. Amul Butter.
2. Amul Lite.
3. Amul Garlic and Herbs.
4. Amul Choco Buttery Spread.
5. Amul Unsalted Butter.
4.Amul Beverage
For centuries, we have been using ayurvedic
herbs with milk to best memory. Amul brings to you
this age old secret recipie in “Amul Memory Milk”.
Consumers also prefers “Kool Café Classic” is
refreshing milk with coffee.
Some other products of Amul beverage
range are :-
1. Amul Kool Flavoured Milk.
2. Amul Masti
3. Amul Lassi
5. Amul Ghee
Amul Ghee is made from fresh cream and
it has typical rich aroma and granular texture. Amul
Ghee is an ethnic product made by dairies with
decades of experience, and rich source of Vitamin
A,D,E and K.
Products name :-
1. Amul Ghee
2. Sagar Ghee.
3. Amul Yellow(cow) Ghee.
4. Amul Brown.
Conclusion
I would like to express my special thanks and
gratitude to my Marketing Management teacher “Dr.
Priyanka Dhanoka” for her guidance and support. I
would also like to thanks my classmates in completing
my project.
I would also like to extend my gratitude to our
Principal Sir “Dr. K.M. Bhagawati for providing us with
all the facility that was required.