TECNOLOGY AS HOTEL

MARKETING TOOL
INTRODUCTION
 Recognition technology is one of the most important emerging
tech trends in general, uses in the hospitality industry.
 The hotel and hospitality industry continues to grow, and with that
growth is the need for better technology.
 As hotel guests continue to rely on technology such as
smartphones and tablets, a good hotel offers services that work
with the latest technology.
 Some of these resources are expensive to implement, but they
offer some of the best experiences for hotel guests and also for
the staff.
 There are many tools which are used in hotels to easy the work
for staff and guest.
CONTENT
 Introduction
 Technology as a hotel marketing tool
 The history of hotel marketing tool
 Technology for guest service
 Roll of technology for staff
 Google tools help you to market your
hotel.
 Bibliography
TECHNOLOGY AS A HOTEL
MARKETING TOOL
 Rapid developments in hospitality technology have been getting a
lot of attention within the past 10 years, but innovation has been
taking place since the industry began
 There have been countless trend and tools are in hospitality along
the history of hotel technology, such as the introduction of
electricity, the hotel telephone, the in-room radio, the now
standard hotel room TV, etc.
 Mobile technology has shaken up the travel and hospitality
industries, unlike any other innovation in quite some time.
 But they’re also doing more with their devices like booking,
payments, and check-ins
 These are the tools which make a business for hotel and hotel
marketing.
 THE HISTORY OF HOTEL
TECHNOLOGY
We’ve released an infographic, found below, providing a more in-depth look at the
history of hotel technology, but here are some key years along the industry’s
innovation timeline.

 2003 – Hotel WiFi begins a steady increase, as more than 6,000 hotels make
it available to guests
 2007 – The release of the iPhone marks a change in views on mobile
technology and apps.
 2009 – The first mobile hotel app for guest service and operational
enhancements is introduced by Intelity.
 2010 – Apple releases the first iPad, and the first in-room iPad makes an
appearance at The Plaza Hotel in NYC to set new standards for hospitality
technology trend adoption.
 2012 – Introduction of the first service-enabled hotel brand app by Conrad
Hotels & Resorts, through a partnership with Intelity, begins to change the
industry’s view of mobile technology as a bridge to guests.
 2016 – The world’s first robot hotel opens in Japan (Henn-na Hotel),
furthering the discussion of automation within hospitality technology.
 TECHNOLOGY FOR GUEST
SERVICE
1) Relevance-
 Guests are more likely to recommend
locations that are up-to-date. Stay ahead of
the technology curve by integrating modern
devices into your establishment: mobile keys,
smart TVs, room controls, interactive digital
signage and things of that nature.
2) security-
 Your customers trust you to protect their
personal data — credit card numbers, billing
addresses, contact information and more.
Instead of storing those details exclusively in
computers on-site, where they can get lost or
stolen, use the cloud. Most modern software
applications include cloud storage and backup
capabilities
 CONTD-
3) Sustainability
 Saving energy and money has never been
easier. Go green by installing programs that
adjust room lighting based on the amount of
natural light provided. And use motion
sensors to automatically shut off electricity
in unoccupied spaces.
4) Scalability
Hotel Customer Relationship Management
(CRM) programs consolidate guest data,
automate payments, and aid in account
management, reporting and more. That means
you can continually grow your business around
practices that produce the highest ratings and
revenue.
CONTD-
5) Efficiency
 Guests don’t like waiting in line. In the
hospitality industry, using tablets at the
front desk will streamline the check-in
and check-out process. Not only will
this improve satisfaction, but it will
save time so you can focus on
improving the guest experience.
6) Simplicity
 Integrated smartphone tools
conveniently provide all of the
resources customers need in one
place. With a custom hotel app, users
can easily locate amenities such as the
pool, gym, spa, bar or laundry rooms;
check their charges; and leave reviews.
ROLE OF TECHNOLOGY
FOR STAFF

 PMS
 Swipe machines
 Tablets and smartphones
 Point of sale
 Automated machines
 Maps
 Online service
GOOGLE TOOLS HELP YOU TO
MARKET YOUR HOTEL
 Google my business- This free tool is absolutely helps your
hotel appear in related search. Claim your business page and make
it rich in information as it feeds into all Google channels.

 Google+- Google+ is nowhere popular as other social platforms

but is a must for all marketers. Because of its integration with other
Google products, if you do everything correctly your Google+ .It
also pays to have the Google+ widget on your website to grow
your Google+ community.

 Google trends- Also free to use, Google Trends is ideal to

determine what kind of marketing language to use on your website.
Contd-
 Google search console- Previously known as Google
Webmasters Tool, Google Search Console opens up a two-way line
of communication between your website and Google.

 Youtube- Videos are a powerful way to tell your story. It is

estimated that 92% of mobile consumers share videos with others,
and having a video on the landing page can increase conversion rate
by 80%. second largest search engine after Google.

 Google analytics- Once included in your website code, this

tool helps you track all activity on your website, including where
the users came from, time spent and pages viewed. By
understanding consumer behaviour (and it’s quite simple with
Google Analytics visual aids) on your website
Bibliography
 https://www.insight.com/en_US/learn/cont
ent/2017/04202017-6-benefits-of-
technology-in-the-hospitality-
industry.html
 https://www.google.com/search?q=techno
logy+tools+used+in+hopitality+marketing
&rlz=1C1RLNS_enAE794AE794&oq=te&
aqs=chrome.2.69i59l3j69i60l3.4614j0j4&s
ourceid=chrome&ie=UTF-8