Filipino Consumers

Psychological
Behavior towards
Implementation of
Tax Reform for
Acceleration and
Inclusion (TRAIN)
Law
 Background of the Study

TRAIN Law Effects of TRAIN Law Consumer Behavior Main Goal of the
Study

Tax Reform for

This tax reform has a Consumer is the The researchers
Acceleration and
huge impact on both individual that
Inclusion (TRAIN) Law are interested on
country's poorest and purchase
implemented by Duterte examining the
Administration richest
Consumer Bahavior,
psychological
This law will allow the
following: activities in purchasing behavior of filipino
Disadvantage to consumers on the
1. Better collection of
government revenue minimum waigers
Factors that affects implemented tax
2. Lower personal income Advantage to biggest consumer behavior are reform law namely
tax gainers (IBON interest, budget, needs,
3. Higher excise tax in
TRAIN Law.
Foundation, 2018). quality and price
selected products
(Department of Finance,
2018).
 This study aims to
Statement of the Problem provide knowledge to
the consumers about
the big aspect of the
implementation of Tax
Reform for Acceleration
and Inclusion (TRAIN)
Law.
Research
Questions How does the TRAIN
Law benefit the Filipino
consumers?

What are the

disadvantages of the
implemented law to the
consumers?

What are the factors

being considered by the
consumer to consider
the law beneficial to
Filipino citizens?
 Research Objectives

1. 2. 3.
To provide an in- To discuss the To explain the
depth discussion disadvantages of factors affecting
of the benefits of the implemented the behavior of
train law law the consumers
 Significance of the Study

Learn the impacts of

Researchers Provide data that will Business TRAIN law to citizen
show differences in Sectors Government
perspective of
individuals

Gain knowledge Create strategic Enlighten in the true

about the study approaches on effect of the
consumers' demands implemented law

Consumers Community
 This study entitled "Filipino Consumers’
Psychological Behavior towards Implementation of

Scope and Tax Reform for Acceleration and Inclusion (TRAIN)

Law” aims to determine the psychological behavior
of Filipino consumers in Manila towards the
Limitation implementation of Tax Reform for Acceleration and
Inclusion (TRAIN) Law due to being prone of the
students' parents, students and other consumers in
this city in the change of the taxation in the
Philippines.
TITLE Review of Related Literature
Effects of TRAIN LAW

Pros and cons of TRAIN

Avecilla, Victor (2018)
01  Tax on commodities and the and
the reduce of the tax of the
luxury vehicles.

How The Tax Reform for

Acceleration and Inclusion Will
02 Affect Consumer Behavior.
Testa, Dino Mari (2017)
 Tax Reform for Acceleration
and Inclusion (TRAIN) Law
affects the behavior of
consumers.
How the Tax Reform Law
03 Affects the Filipino Consumers
Dela Paz, Chrisee (2018)
 Tax Reform Law affected the
consumer behaviors of the
Filipino consumers.

Tax reform and its impact on

04 Filipinos pocket, wallet and
wealth
San Luis, Glenn (2017)
 Filipino taxpayers' money in
there pockets, the
consumption costs in there
wallets and there individual
and corporate wealth are
affected by TRAIN Law.
TITLE Review of Related Literature
Consumer Behavior
Consumer Buying Making Decision

Consumer Behavior Among

Filipinos: A Quantitative Study
01 about Vanity, Materialism, and
Gender Differences
Japson, Frank Anthony , Te,
Stephanie Velecina, Amiel Joshua
(2018)
 The manifestations of consumer
vanity and its relation to
materialism and whether anxiety
Consumer Behavior
can be seen as an explanation of
Sheth, Jagdish N. (2014)
the relationship.
02  Consumer behavior is mainly
about the consumers’ needs,
wants, perceptions, attitudes
and make-purchase decisions.
Consumer Buying Behavior: The
Multicultural Influence in the
03 Philippines
Dr. Fermin G. Castillo, Jr .
(2017)
 Insight on the consumer
buying behavior the Filipino
style as influence by colonial
and foreign imperialism.
Factor Influencing Consumers'
Impulsive Buying Behavior in
04 the Fifth District of Cavite
Romeen Anne Sangalang,
Jocelyn Siochi and Melody
Plaza (2017)
 assessing the factors that
influenced impulse buying.
also, determining the type of
impulse buying behavior the
Methodology
Phenomenology

A relevant methodology
employed in this research
study where the
psychological behavior of
filipino consumers will be
investigated. Research
Design
 Nine male amd female
RESEARCH PARTICIPANTS students from the
College of the Holy
Spirit Manila from
junior high school anxd
senior high school will
be the respondents of
the research study.
TITLE

Add your words here,

according to your need
Consent Form to draw the text box size.

Who: Researchers
Why: Participants
What: Objective/Goal,
benefits, potential risks,
conditions
Direct Method
How: Benefits, Manage
the risks

Interview
Add follow up questions
and and probes if needed.

A number of 10 question will be

directly ask to the participants.
THANK
YOU!
Andrea Dimaranan
Jocelle Escobido
Alexandra Isles
Alyssa Lahay Lahay
Eliza Mabazza