Ankur Agrilinks Pvt Ltd

The Way Forward

Ankur Agrilinks Pvt Ltd
Current Position
• Team Is ready with Products , Machinery & Working Capital
• To finalise the Way forward in each Category of Product &
Methodology
• To Plan for Required Manpower
• To Design a sustainable sales plan
• 4 Categories finalised
Ankur Agrilinks Pvt Ltd
SAMPORNA : Range Guidelines
• Products should be high on Volumes
• Sourcing should be easy & Viable
• Long Shelf Life for the product
• Handling has to be easy
• No challenges in Processing large quantities
Ankur Agrilinks Pvt Ltd
SHRESTA ; Range Guide lines
• High On Quality
• High on Profit if MRP is 100 Rs our
cost to be 30 RS
• Long Shelf Life
• Easy to have different pack sizes &
Market sizes
• Sustain pricing for a long time.
Ankur Agrilinks Pvt Ltd
B Lite ; Range Guide lines
• Health related products only
• Semi Premium will be pricing
• Can be a Me Too or a New
Category
• Very Innovative & attractive
Packing
• 5 Products suggested are Health
Drink ,Health Bar, Health Spread,
Healthy nuts or Healthy Candy
Ankur Agrilinks Pvt Ltd
CHURMURI ;Range Guide lines
• Three pack sizes Small/
Medium/ Large packs priced at
different price points
• Innovative & Traditional items
• Quality & Packing best in the
Industry
• Attractive Packaging
• Long shelf life of Six Months
Ankur Agrilinks Pvt Ltd
Retail Plan
Year 1 : Launch in Only Bangalore
Year 2 : Karnataka Launch
Year 3 : South India Major town
Launch
Ankur Agrilinks Pvt Ltd
Manpower Plan Year 1
• 1 Senior Sales & Marketing Person with 15 Plus years experience
• 1 Sales Officer
• 5 Sales Representatives
Ankur Agrilinks Pvt Ltd
Suggested Steps Continued
Suggested Steps
• Evaluate the Initial thoughts • Open the Front End stores in
• Finalise Category wise Sales Plan APMC yard
• Convert the same in to Production • Hire The Manpower
Plan
• Train in the Local APMC market
• Work out the Fund flow
for 1 month
• Work out Roles & responsibilities
of each Promoter • Get Set & Go For Launch
• Plan & allocate Budgets as per
Sales Plan