Operations Strategy

Project Presentation
The role of operations strategy in

Bajaj Steel Industries Limited

Group 1
Kamal Saraogi (P18038)
Somesh Rathod (P18032)
Binoy M T (P18076)
 Company Overview

 Bajaj Steel Industries Limited (BSIL) was established in Nagpur in by Shri Gangabishenji Bajaj
the year 1961
 Industry : Cotton Pressing and Ginning Machines
 They have a very wide product portfolio ranging from cotton ginning machines to Electrical
Panels to Fire Detectors
 Exports its products to 49 countries located in America, South East Asia, and Africa
 Products: cotton ginning, pressing, cleaning, conveying and handling solutions and turn key
ginning and pressing plant machinery
 No. of employee: 900-1000
 Turnover: Rs.300cr
 Manufacturing Task

Dimensions Attribute

Quality High performance design, high quality

Flexibility Variety

Delivery Time Prompt

Cost Premium
 What Strategy is Bajaj Steel employing? How is it
helping the company?
 The company is using a combination of different strategies:
 FMS: Customized products according to customer requirements
 As quality is the most important aspect, they put forth the practice of TQM
 Computer network with suppliers and customers(CRM)
 Employee empowerment
 Is the strategy easy to implement in small or big
company?
 In big companies, compartmentalization of process is done. This helps in higher
efficiency of each process and helps in overall improved efficiency of the entire
process
 In small companies, the implementation is easy because of the small size of
management and staff
 Should capability be the driving force for intent or
vice versa?
 The capability and intent should be complement to each other
The company had the intent but lacked the competencies needed to be the
most prominent manufacturer
To build their capabilities, they underwent some collaborations and
acquisitions to enhance the quality of the product according to customers’
needs
 Company Collaborations & Acquisitions

 BSI collaborated with Continental Eagle Corporation (CEC), USA, in 2009, to introduce the saw-ginning
technology-based machinery
 Started Manufacturing Bajaj Cotton pre-cleaner in Technical Collaboration With Central Institute for
Research on Cotton Technology (CIRCOT), ICAR, Govt. of India in order to cater the broader segment
of the value chain
 Manufactured BAJAJ HUMIDIFICATION SYSTEM in Technical Collaboration With M/s. Samuel
Jackson, Inc. USA 8
Manufacturing stages and positioning of Bajaj Steel
Stage 1: to minimize the negative impact of
operations.
Stage 2: Objective is for Operations to help the
business maintain parity with competitors.
Stage 3: Objective is for operations to provide
credible support to business strategy.
Stage 4: Objective is for operations to provide
a source of competitive advantage.

Based on our analysis, we can classify Bajaj

Steel as a stage 4 organization
Thank You