Presentation On : Mobile Banking (BOB)

Submitted To : Dr Aftab Alam

Submitted By : Akesh Kumar Rauniyar
Introduction ( Your Mobile Your Bank )

• Mobile banking refers to the use of a

Smartphone or other cellular device to
perform online banking tasks while away
from your home computer, such as
monitoring account balances, transferring
funds between accounts, bill payment
and locating an ATM.
• However there are several services that
mobile banking offers like UPI Payment,
NEFT,RTGS , Mini Statement, Cheque –
Book Request , Credit/Debit Card Alerts,
IMPS, Mobile Recharge / DTH Recharge
E.t.c
About

• Bank of Baroda (BOB) is an Indian multinational, public

sector banking and financial services company. It is owned by Government
of India.
• However The government of India announced the merger of Bank of
Baroda, Vijaya Bank and Dena Bank on September 17, 2018 after which it
becomes on of the largest bank of india.
• It provides several online banking solutions for Mobile Banking Services
• Like BOB M-Passbook , Baroda M-Connect+ (Mobile Banking App).
Baroda M Connect+ ( About)

• M Connect+ is a mobile banking solution app

by Bank Of Baroda For Its saving , Current ,
Recurring Account Holders.
• It Offers Several Kinds Of services Like Fund _
Transfer , Recharge & Bill Pay , Transaction
History Record , Cash On Mobile ,UPI Transfer
.NEFT ,RTGS,IMPS ,Invest & Insurance services
, Fixed And Recurring Deposit Services.
• It Gives a special Facility To Its Customer i.e
CASH ON MOBILE by which customers Can
withdraw money by making a request
from app and they get a OTP by using of which
They Can Withdraw Money even Without ATM
CARD.
M-Connect+ (One Place Destination For Mobile Banking Services)
Advantages Of Mobile Banking :
Security
• Every transmitted information between user and Bank Are :
a) In the encrypted form and secured by firewall layer.
b) Authorization Key is also exist (User ID).
• When a transaction is done the authorize customer will get
an alert message of it.
• Incase of lost customer can contact bank for block of services .
Mobile Banking In India

• After launching of Digital India Moment By Central Government of India

mobile banking becomes the newest area of development in the banking
sector and is expected to replace Debit/ Credit Card system in upcoming
days.
• However it makes a tough and challenging for bank in India to constantly
upgrade and better their services to improve customer experience .
• In last 5 years since UPI (Unified Payment Interface) was launched it gives
an immense boost to online banking because of its quick and hassle free
transaction within just 1 minute.
 4P

a) Product
• Personal Banking, Business Banking, Corporate Banking, International
Banking, Treasury Banking and Rural Banking.
b ) Price
• Bank of Baroda, being a public sector bank in India, has competitive
prices defined by RBI guidelines. The pricing in its marketing mix are
kept competitive as other public sector banks to keep their services as
attractive as others.
• Amount of the balance maintained in the savings account the amount of
credit taken from the bank.
• payments, transfer charges, card withdrawal charges, demand draft
charges and locker charges.
 c) Place
• Bank of Baroda has currently 5000+ branches in India. Bank of Baroda also
operates in more than 20 countries. The bank has got 59 overseas branches
and 47 branches for its subsidies. Bank of Baroda has also got more than
10,000+ ATMs in India
• Presence in UAE, UK, Mauritius, Fiji Island etc.
d) Promotion
• Outdoor advertisements, TV commercials, print advertisements through
major newspapers, billboard advertisements on its branches.
• Bank of Baroda hired Rahul Dravid, PV Sindhu, K Srikanth as its brand
ambassador.
• Bank of Baroda also sponsors various events in colleges for promotion of
its products.
• It also promotes its products online on its own website and apps and also
on its partner websites. Bank of Baroda also does personalised
advertisements through mobile marketing by sending messages on phones.
It also has various reward programs to promote more transactions.