THE STATE BANK OF INDIA

INTERNET BANKING

CONTENT:-
The environment of the company (the recruiter)
• Background check of the company
• Its market, industry, competitors
• The digital opportunity & competitive advantage The digital /
technological environment
• Structuring the online marketplace plan
• Structuring a e-business model & infrastructure (within
multiple departments)
• Digital strategy implementation
• Growth strategies implementations
• E-procurement model
• E-marketing plan
• E-CRM (+ possible security design)
• Performance management / analysis

• ABOUT
the world of commercial banking is undergoing a massive change
and as a result marketable instruments competing with loan.
Because of this intense competition among bank, banks are
struggling to make acceptable margins from their traditional
style. State Bank of India (SBI) was found 1st July 1955, but this
bank has many descends. Bank of Calcutta founded in 1906 via
the imperial Bank of India. In later Bank of Madras merged into
British India and Bank of Mumbai (Bombay). It is one of the
oldest commercial banks in the Indian subcontinent. SBI is 43rd
largest bank in India and it stands on 221st in Fortune Global 500
list. And being an only Indian bank with the market share of 23%
as assets and 25% share of the loan and deposit market.
SBI gives banking products through its network of branches in
India and overseas. It has 16 regional hubs and 57 zonal offices.
The government of India is the largest shareholder of Fortune
500 entity with 61.58%. And its ranked 60th in the list of 1000
banks in the world by “The Banker” in 2012.
SBI’s mission is committed to providing simple, responsive, and
innovative financial solutions.
SBI’s have captured the leadership status in e-commerce by
introducing the most secure platform and its users are over
50+million people and tied up with Reliance, Jio, State Bank
Buddy which is a wallet service and Anywhere banking platform.
These platforms offer 60+ branches referred, and the bank aims
to offer like loan approvals, latest mutual funds, assistance in
choosing Investext sector another financial service. Their team
and services give the latest technology and easy connection with
customers. These things provide SBI an upper hand over its
competitors.
State bank acts a helper of reserve bank of India. The major work
of bank is to barrow and lend money for a brief period. It also
acts as a banker’s bank when some commercial banks need. Sbi
also acts as rbi to maintain treasuries of the state government.
As a banking industry it accepts deposit, give loans and borrows,
deals in bill of exchange, deals in gold and silver, deals in foreign
currency, underwrite issues and housing schemes.
Whereas sbi's non-banking subsidiaries are life insurance,
merchant banking, mutual funds, credit cards, factoring services.
Other services of sbi- agriculture banking, NRI services, ATM
services, demand services, corporate services, internet and
mobile services, international banking, safe deposit banking,
RBIEFT, E-pay, E-rail, booking services.
Increasing competition has forced banks to take a chance for
more income at the expense of more risks.
 the major competitors of state bank of India
1. Bank of Baroda
2.bank of India

BANK OF BARODA- This bank targets the middle-income group

individuals, HNIs, corporates. Bank of Baroda is one of the
biggest names in public sector banking in India. Bank of Baroda
has CBS implementation in its branches. Bank of Baroda do
strong advertising and branding of the bank. Bank of Baroda can
expand in other economies and expansion in the rural areas to
include the unbanked and underbanked. Bank of Baroda can
contribute more to the revenues. But it lacks in share growth due
to intense competition and international presence of bank of
Baroda is limited as compared to global banks. Whereas new
banking licenses by RBI can affect operations. Foreign bank
investing in vast numbers can reduce market share of bank of
Baroda.
Bank of India -this bank targets families and corporates. The
important thing about this bank is it is a private bank though it
has the support of government. They are doing good in
coopetition as it is making profit in every year. Bank of India is
the founder of SWIFT (Society for Worldwide Interbank Financial
Telecommunication). And it has the largest employee base. But
it does not have the brand values as SBI or BOB. And the
branches not modernized in many cities as compared to leading
banks. This bank can make great profit and brand name by
investing into rural areas. And could also more cash machines.
This bank hasn't switch on mobile banking or internet banking
on a large scale. The same threat goes to this bank of new
banking licenses by RBI.
• DIGITAL OPPURTUNITY
Amid the covid-19 lockdown, most people started using digital
banking which is quite easy to manage. SBI’s digital savings
 account became popular. For more convenience to digital user,
SBI also introduces ‘SBI Insta Saving Bank Account’. Its an Adhaar
bases instant digital savings account, which can open through
SBI YONO. It is completely paperless and can be open with just a
PAN number or Adhaar number.
Digital bank – 1) 100% digital experience, eliminating nned to
visit branches.
2) one view for customer of all wealth and financial assets.
3)digital onboarding of customers through e-KYC and boimetric
authencity.
4)online loan products for retail customers.
Financial outcomes- 1) all financial products of SBI group on a
single platform.
2) Big data analytic to target financial products such as
insurance, cards, securities etc. To specific customer segments.
3) providing customers financial, comparison tools and life
event.
Online platform- 1) online store for customers to fulfil their
lifestyle needs.
2)personalization of offers with intelligence engine for giving
targeted.
3)Predictive analytics for search, wish list and offer
management.
4)Customer segmentation on demographic and financial
parameters.
E-e digitalation- 1)digital journeys with seamless ustomer
experience.
2) streamline back operations.
3)Reduction in operation costs.
• COMPETITIVE ADVANTAGES-
1)Pay your bills online-one of the advantages of ofline banking.
We ecan use oue banks online website to pay our bills and
protect our checks to get lost in mai. Most banks have a section
 in which you set up payees.we need to fill out the information
once and then we can just choose profile every time to pay our
bill.
When we use our phone to open the website , the bank allows
us to deposit checks with just a screnshot of the document.this
mean we can handle banking without going to bank.however we
can keep an eye on our bank accounts always.
2)View transactions- online bank allows us to access our account
history and transactions from everywhere. This is the quickest
way to check and see if that transaction is succesful from our
account. In case we lost our reciept we can just check our bank
account.it also helps to find out unauthorized transactions. SBI
also shows the pending transaction. And if we spot any
unauthorized transaction we can simply contact our bank to
reverse the charges. This way we find our problem more easily.
3)Convience- 24/7 and 365 days availaibility
4)online bills installment- we don’t have to be in line of taking
care oftabs.
5)Quality help- web banking has improved the nature of
adminstrations by giving them comfort to play out exchanges
during the day.the buyers can apply for credit card, loan etc
without visiting the bank.
6)liquidity- sbi's alloes to move out cash and use whenever is the
best bit of leeway to get to web-banking.
7)high loan fees- sbi gives low financing cost on contract
advances the bank.the operation expenses likewise low which
serves sum that is gainful for the clients.
8)Sped and efficiency.
9)low overhead can mean high interest rates on deposite
accounts.
• DIGITAL ENVIRONMENT-
As SBI is the largest lender of the country and it has made
increase in transactions at its multiple digital channels with the
 60% to 67% in 2021.the rise in the number of digital transactions
at the bank was intensely large driven by pick up in e-commerce
during the pandemic during lockdown.SBI is trying to ffet to get
more wide in terms of currency and acceptance. This is the
reason they are getting higher percent.The lender digital
platform YONO has achieved a significant growth during the
lockdown. At present SBI has 35million registered YONO users
registered. And customers are opening new saving account at
the rate of 35k-40k users per day. The platform also helps in
distributing products of the bank sussidiaries which includes SBI
Life Insurance, SBI General Insurance, SBI card and SBI mutual
funds.Sbis is constantly tryin g to grow up as a industry by
agumenting the infrastructure which will allow more online
transactions easliy through its digital channels. SBI bank’s top
priority is to provide safety to its customer while using digital
channel and consumers wont have to deal with cyber frauds. SBI
is taking help of SWIFT solutions to escape fraud attacks by
monitering transactions on a real time basis and detecting these
potentially high risk transaction, combined with the ability to
block payments and transaction to prevent cybercrimes.
• STRUCTURE THE ONLINE MARKETPLACE PLAN-
1)Capital-SBI has an authorised capital of Rs. 20 crore which has
been divided into 20 lakh shares of Rs. 100 each.The issued
capital of the State Bank is Rs.5.6 crore. The shares of the State
Bank are held by the Reserve Bank, Insurance companies and the
general public.at the end of March 2001, the paid up capital and
the reserves of the State Bank were Rs.13461 crore.
2)Management- the management of the SBI is under the control
of Central Boards of Directors consisting of 20 members.
The break-up of the central board is as given -
a)chairman and vice-chairman are to be appointed by the
Central Government in consultation with Reserve Bank.
B)two managing directors are to be appointed by the Central
Board with the approval of the Central Government.
C)six directors are to be elected by the private shareholders.
(d) Eight directors are to be nominated by the Central
Government in consultation with the Reserve Bank to
represent territorial and economic interests. Not less than
two of them should have special knowledge in the working
of cooperative institutions and of the rural economy,
(e) One director is to be nominated by the Central
Government.
(f) One director is to be nominated by the Reserve Bank.
iii. Subsidiary Banks:Through the State Bank of India
(Subsidiary Banks) Act, 1959, major state- associated banks
were converted into subsidiary banks of State Bank of India.
At present, there are seven subsidiary banks of the
State Bank of India:
(a) The State Bank of Bikaner and Jaipur;
(b) The State Bank of Hyderabad;
(c) The State Bank of Mysore
(d) The State Bank of Patiala;
(e) The State Bank of Saurashtra;
(f) The State Bank of Travancore; and
(g) The State Bank of Indore

The State Bank of India has been established to operate on

the normal commercial principles, with the only difference
that, unlike other commercial banks in the country, it takes
into consideration and responds in a progressively liberal
manner the financial requirements of cooperative
institutions and small scale industries, particularly in the
rural areas of the country.

OBJECTIVES-
(i) To act in accordance with the broad economic policies of
the government
(ii) To encourage and mobilise savings by opening branches
in rural and semi-urban areas and to promote rural credit;
 (iii) To establish government partnership in the provision
of cooperative credit;
(iv) To extend financial help for the establishment of
licensed warehouses and cooperative marketing societies;
(v) To provide financial help to the small scale and cottage
industries;
(vi) To provide remittance facilities to the banking
institutions.
The State Bank of India acts as an agent of the Reserve Bank in
all those places where the latter does not have its branches.

• E-BUSINESS MODEL - Internet Banking facilitates

customers performing anywhere banking round the clock.
When it comes to corporate customers (non-individual
customers) necessitates distinguished features depending
on type of corporate entities. The SBI, the largest bank in
India provides its featured Corporate Internet Banking
(CINB) services suitable to each level and type of corporate
customers also known as Current Account Holders. If you
already a CINB customer or wish to become a customer,
following points must be known for the hassle free,
optimized usage of the services.

SBI CINB SARAL ACCOUNT

• SBI CINB Saral is an online banking facility limited to single user,
simple and intuitive interface ideally made for proprietorship
business entities. It features transaction rights, view and
download account statements, schedule transactions, standing
instructions, define limits for beneficiaries, merchant
transactions etc..
• SBI SARAL TRANSACTIONS TYPES
• Funds transfer to SBI accounts ie., Intra-bank payments upto
Rs. 5,00,000/- per day
• Funds transfer to other bank's accounts ie., Inter-bank
payments up to Rs. 5,00,000/- per day through GRPT / RTGS /
NEFT
• Merchant payments
• Various Bill payments authorized to SBI
• Request for DD subject to day limit
• Tax payments such as: direct (CBDT), Indirect (CBEC, CUSTOMS
etc.) and State Government taxes
• EPF Payments
• Payment to registered suppliers like petrol / LPG dealers
• Application to IPO through ASBA
• Participation in e-auction.

Corporate Business model that provides discrete transaction

rights, access to multiple users and from multiple locations may
feasible SBI CINB Vyapaar account. It is designed for small user
group with filtered access and delegated rights. Admin user can
create / modify / control other users from the organization in
order to accomplish variuos levels of corporate financial
transactions setting access rights. Besides, Vyapaar account
allows upto Rs. 50,00,000/- (50 lakhs) in a single transaction
and any number of transactions can be made in a day. Apart
from these, Vyapaar facilitate MIS reporting and Bulk upload.
• SBI VYAPAAR TRANSACTIONS TYPES
• Fund transfer to own or third party accounts in SBI (Intra bank
fund transfer)
• Fund transfer to beneficiary accounts in other banks through
RTGS / NEFT (Inter Bank fund transfer)
• Request for draft issue
• Payment to registered suppliers
• Statutory payments
• Facility to schedule transactions
• Top up of Pre-paid cards
• View and download of DEMAT holding statement
• Draft issue
• File mode transaction like Single Debit Multiple Credit enabled
for salary payments, vendor payments etc.

SBI CINB Vistaar Account committed all the power of internet

banking aiming to cater any type of financial transactions
demanded by Govt. Organizations and Large Corporates. It
offers a complete internet banking suite that facilitate access to
multiple users from more than one branch with discretionary
financial rights. It has well defined hierarchical access control
and transaction rights that falls under roles of Regulator,
Administrator and Users. Corporate can set its own rules or
operating instructions for financial transactions such as single
or joint authorization, limits for authorizing transactions by
various users etc.
• SBI VISTAAR TRANSACTIONS TYPES
• Single transaction limit of Rs. 500 crores for third party, fund
transfer and e-tax transaction. No limit on number of
transactions per day (Corporate sets its own limits within the
maximum allowed).
• DD issue request upto Rs. 1 crore in a single transaction. Again
no limit on number of transactions per day (Corporate sets its
own limits within the maximum allowed).
• Fund transfer to own or third party accounts in SBI (Intra bank
fund transfer).
• Fund transfer to beneficiary accounts in other banks through
RTGS / NEFT (Inter Bank fund transfer).
• File mode transactions enabled. Bulk upload facility for
payments of salary, tax, pre paid cards, bills, remittances to
intra and interbank beneficiaries etc. (single debit- multiple
credits for salary payments, vendor payments etc)
• Payments to registered suppliers.
• Receive payments over the internet e.g., sales receivables, bills
due.
• Statutory payments.
• Top up of Pre paid cards.

SBI CINB Khata Plus is no transaction, multi user account with

multiple branches; means view and download account
information and statements of transactions that done offline.
• SBI KHATA PLUS TRANSACTIONS TYPES
• SBI Khata Plus won't have facility for any type of CINB financial
transactions.
• SBI KHATA PLUS FEATURES
• Multiple users can be given enquiry rights to accounts
maintained in various branches.
• User's access to accounts can be restricted by the
Administrator of the Corporate.
• The authorized users can view and generate statements of the
accounts mapped to them.
• No financial transactions permitted.

DIGITAL STRATEGY - SBI launched an application called YONO

which is digital only platform that brings toether banking,
financial products buy lifestyle products ans service as well.

The app is a one-stop-solution and has been designed to offer

maximum customer convenience. It is developed by SBI using
artificial intelligence, predictive analysis and machine learning.
With India going digital at an unprecedented speed, the bank
was quick on the draw to explore the digital banking space with
YONO SBI.
• Some of its brilliant features include:
 • Open a bank account instantly– Make the most of this app by
opening a digital savings account in less than 5 minutes and
apply for a personalized debit card
• Shopping at your doorstep- Grab exclusive discounts on e-
commerce purchases with YONO SBI
• Simplified banking- The app encompasses an easy interface and
a smooth user experience
• Quick pay- Transfer funds with UPI enabled payments
• Loan facility- Get pre-approved loans till up to Rs. 5 lakh
without any documentation in 2 minutes.
The idea behind YONO’s marketing was simple- to connect with the
millennials and generation-next with the new app. The bank wanted
to disseminate the idea of it being synonymous with youth. While SBI
has been technologically active, not many people knew about its
presence in that space. The bank wanted to bring together
everything that the youth does today. And what better than offering
them everything at one place.

• GROWTH STRATEGY-
1)Service quality
2)maintaining profitability
3) market/customer focus
4_operation/system/technology
5)credit portfolio management
6)productivity improvement
7)investment to stay competitive.

Strategic evolution of SBI Strategy can be defined as periodic

changes a business must introduce to its structure and
operation in order to ensure continuity in the face of
environmental changes. the strategic evolution of business can
thus be understood in terms of major institution such as the
 state , the market, community and civil society and there
interrelationships that may have bearing on its working and
there by the achievements of the principle objective of its
establishment.historins recognize moments of profound
change when the balance of power or influences shift between
institution. the SBI is dynamic organisation and has continually
change its form to adapt to its environment. here its three key
environmental factors. ownership and governance 18 business
processes structures and systems.

• E- PROCUREMENT-
state Bank of India (SBI), the nation's largest bank, has
launched six ‘digital’ branches across the country as part of a
pioneering program to offer next generation banking solutions
to India's growing smartphone and internet customer base.
• The bank engaged Accenture a global technology services and
outsourcing company, to develop the digital business strategy
for its branch program, which features a range of advanced
digital banking capabilities including instant account opening
with personalised debit cards, instant loan approvals for car
and home loans and remote expert advisors available via video
links.
• Accenture helped SBI in designing the branch layouts,
implementing the digital processes and technology at the
branches, and providing back-end integration, including
employee training.

SBI’s new branches, branded as sbiINTOUCH, are equipped with

interactive wall and table displays; remote experts that can be
reached instantly via high-definition videoconferencing; multi-
function kiosks that provide services such as instant account
opening with personalised debit cards, and instant in-principle
approvals for home, auto or education loans.
• E- marketing
in today’s World Banking sector is changing day by day, the
competition from the other peers, Changing Technical
Scenarios and a race to capture market compel financial
institutions to choose digital platforms to cater various
customers in Real Time, SBI is not out of that. SBI is also
carrying Various DIGITAL Campaigns (Or say Digital Marketing
Strategies) to achieve following objectives.
• To promote as well as create awareness among existing
customers and future customers of their various Financial
Products.
• To educate customers about handling of various banking
services through their dedicated learning centers.
• To reach large customer base in a very Cheap Way and that to
24 X 7 Basis.

Already Existing Website is updated with a latest trends to

cater the different demands of N Number of Customers.
• Social sites platforms were rightly used by following methods
• Facebook Newsfeed ad.
• Video Content on You Tube like SBI tutorial videos.
• https://www.youtube.com/watch?v=xgn4FscZmDw
• Participated in various discussion forum on Twitter or
Promoted Tweets examples are #DidYouKnow,
#PledgeForParity,#InOurHands, #FinanceGyaan,
#SafeBankingTip
• Various social & festival Events are used to promote SBI Brand.
• LinkedIn premium Display ads, Instagram , Pinterest are used to
promote products.
• 3. Various App were developed to cater specific demand of
customers. Examples are Any Where Banking app, SBI Buddy
 app, SBI Mobile Banking app, State Bank Freedom, State Bank
Samadhan app etc.
• 4. Green Pin Initiative by promoting paperless banking through
alternative channels (specifically Digital Channels).
• 5. Digital Branches like SBI INTOUCH launched.
• 6. SBI tech learning Centers (TLCs), where customers will come
to know what is the propriety of various digital platforms of a
bank and how it is beneficial in a day to day operation/working.
conclusion -
Because of these efforts of SBI, consumer can do anything with the
help of touch.Technological up gradation, Customer Education
Initiative, Specific Demand Centric App, & Virtual Platforms brings
operational cost at its low.Customer base increased due to anywhere
& anytime accessibility of Banking Services.It helps a lot to enhance
credibility among larger customer base, as well as Brand
reputation.Online feedback and grievance redressal system helps to
improve the operational functionality of SBI.

Though SBI is one of the oldest bank with very large portfolio. Like
other financial institutions it’s not always sticks to old age practice of
advertisement. In fact it promotes disruptive innovation in the field
of advertisement with the help of their dedicated I.T. Team. Digital
Marketing is one of that. Digital platform is the cheapest way to
reach customer base. Real time services which was a dream of past
is now becomes reality with the help of it. Without jumping in the
Digital Platform it would have been difficult for any financial
institution to cater various type of client base 24 x 7.

• E-CRM
Today, customers have more power in deciding their bank of
choice. Consequently,keeping existing customers, as well as
attracting new ones, is a critical concern for. banks. Customer
satisfaction is an important variable in evaluation and control in
a. bank marketing management. Poor customer satisfaction will
lead to a decline in. customer loyalty, and given the extended
offerings from the competitors, customers.can easily switch
banks. Banks need to leverage effectively on their
customer.relationships and make better use of customer
information across the institution
1) Bill payment through Billpayment@online.SBI. It enables SBI
customers to pay
telephone, mobile, electricity, insurance and credit cards bills.
2. Normal bank transactions like open new account, request for
Demand Draft, issue of
cheque book, balance inquiry, loan application etc.
3. Online exercise and service tax payments, income tax and
corporate tax payments. In a recently concluded mass internal
communication program termed ‘Parivartan’ the Bank rolled out
over 3300 two day workshops across the country and covered over
130,000 employees in a period of 100 days using about 400 Trainers,
to drive home the message of Change and inclusiveness. The
workshops fired the imagination of the employees with some other
banks in India as well as other Public Sector Organizations seeking to
emulate the program. For better relationship with the customer the
bank has offered Customers of the Bank to meet senior executives of
the Bank on 15th of every month (between 3.00 p.m. and 5.00 p.m.)
without any prior appointment and discuss issues relating to their
accounts/banking transactions. In case 15th of month is a holiday,
customer can meet on the next working day. SBI has developed
integrated network across 20 countries which has enabled it to cater
100 million bank customers. Understanding the importance of CRM
in the banks the researchers have made an attempt to analyze the
effectiveness of the system and have set few objective for the same.

Another thing that can be analyzed with the statistics performed is

that service quality and trust
have wider difference between the calculated and the tabulated
value. This signifies that these are
key determining factors for customer satisfaction at SBI.
Convenience and Employee
cooperation are least responsible for customer satisfaction at SBI.
Thus it can also be said that
although these factors are responsible, they are not equally
responsible.
In the study 26% respondents told that SBI keeps a personal touch
with them. Although they also
felt that the only thing that this bank updates the customer is the
status of cheques, deposits and
salary transfer. They do not provide information on latest products
they have come up with or
about some thing new.
Suggestions
While interviewing the customers it was observed that people have
lack of awareness of the
ways to bank with electronic mode. They want to use all the facilities
of e banking but either are
not computer savey or have less faith in the system. Many new
techniques have been devised to
keep the money and the transactions secure. The only thing required
is making people aware
about it. Many electronic banking literacy programs can be given the
customers to increase its
usage.
A literacy program at the bank location or at the customer’s choice
area can be given.
Conclusion:
In spite of all; the shortcomings people are loyal with the bank.
When enquired about changing the bank, the response of the
customers was negative. They want to bank with SBI as they have
full trust with the bank. The customers believe the bank will also
make efforts in establishing CRM, which would just not be
established but be fully functional. SBI is doing lot in maintaining
relations with its customers but lot is required to compete with the
increasing demand for the private sector banks. e banking is a good
tool for maintaining customer relationship. The simple concept of
customer relationship management has taken a step forward and
has become electronic customer relationship management.

• PERFORMANCE MANAGEMENT
Managing employee performance is the biggest challenge that
the managers faces today. Bring ing out the best from every
employee is the ultimate goal of human resource management
Performanee of employees in the banking sector, one of the
core seetors in Indian economy, nol only contributes for
economic development but for better and evaluating service to
its customer. Performance management helps to study the
opinion of employee towards their existing PMS analyzing its
strength and weakness & the ways for impressing the existing
system.

State Bank of India the country's largest lender is introducing a

perfomance management system for its 1.70 lakh employees to
build individual accountability. "For the first time in SBI, every
employee (officers and clerks) can view their monthly
perfomance against assigned targets. Your d TRY> There is data
driven and meaning ful differentiation based on performance
and it lays the foundation for a deep meritocratic culture,
"according to a statement from the SBI. The total employee
strength of SBI is over 2.13 lakh .. Recomm While the bank said
every employee will be groomed to get a unique mix of all-
round bank ing ex posure and expertise in an area of his or her
choice, officers will have the flexibility to opt for and build
expertise in the ir areas of interest like credit, information
technology and treasury. 1HE Z> The bank is also leveraging
the social networking platform Facebook to egeourage peer-to-
peer interaction and help build new relationships with the SBI
community from the first day of the employee joining the bank.
 "A Facebook group of around 1,500 new recruits from PO batch
of 2015 is already active since December 2015," according to
the statement. The government's public sector bank refom
initiative Indradanush- last year, had included skill development
and talent management to measu re the performance of public
sector banks. They are called key performance indicators or
KPI. The ministry said human resource management would
have five per cent weightage in KPI. From this year, SBI will be
recruiting employees from among top perfommers in colleges.
which was unveiled by the finance ministry in August Improving
human resources was one of the key themes of SBI Chairman
Arundhati Bhattacharya. The bank's business per employee has
increased from Rs.7.04 crore to Rs.12.34 crore between FY 11
and FY15. Profit per employee also increased from Rs.3.85 lakh
in FY 11 to Rs. 6.02 lakh in FY15.
Conclusion- The management should involve manager,
appraisee and appraiser and non-managerial staff in overall
performance planning and review process. > It is an important
tool for human resources which facilitates over organizational
effectiveness by defining performance tasks and goals by
providing avenues for the quality of informal and formal
feedback. - It should be key link in overall HRM climate,
strategy and its policies.

• ANALYSIS
SBI should put efforts to multiply the number of strengths. In
terms of weakness I come to know some of the major
weaknesses they are lack of awareness of internet banking
among the customers, obsolesce of technology related to
security, complicated procedures of availing internet banking
facilities, lack of knowledge among the employees of SBI. SBI
should concentrate on the weaknesses and reduce them to zero.
In the third segment of SWOC analysis of internet banking we
dealt with opportunities lik Studying the project we came to
know that Internet banking is clearly the way forward for the
State Bank of India. It provides comfort to customers at the same
time it provides cost cutting to SBI by eliminating physical
documentation. Intermet banking saves time of bank as well as
those of customers. Study states that internet banking provides
greater reach to customers. Feedback can be obtained easily as
internet is virtual in nature. Customer loyalty can be gain.
Personal attention can be given by bank to customer also quality
service can be served. Bank should know that No system is
perfect, however a system of such a type will need to be very
secure. This is a system which holds account details and
customers wealth. If such a system was not trusted and not
reliable, then SBI would face serious laws and would lose
business. After studying the SWOC analysis. we came to know
various strengths of SBI such as quality customer service, greater
reach. customer loyalty, casy access to information, 24 hours
access. easy online applications etc. e 95% market of internet
market is untapped, SBI's path to become first virtual bank. By
encashing such opportunities bank can become the leader in
banking sector of India. In the last segment I come to know
about various challenges which are in front of SBI, like sameness
in IT infrastructure within various banks, need of various vendor
supports for complex technology. maintaining secured IT
infrastructure, alternative mechanism in case of failure of present
security system. The company can take the advantage of the
reputation it has created in the market for itself and become
more competitive. The recommendations and suggestions given,
if adopted will improve the position of the company substantially
and optimal profitability coupled with better service and
satisfactions for investors may be achieved.
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https://sbi.co.in/

https://www.rbi.org.in/

https://en.wikipedia.org/wiki/State_Bank_of_India

https://www.sbiyono.sbi/

https://sbi.co.in/web/personal-banking/yono

https://margcompusoft.com/m/yono-sbi/

www.statebankofindia.com