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  • 02 Marketing Vocabulary 01

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    Qasim Ali
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    The document discusses key marketing vocabulary including needs, wants, demand, and customers/consumers. Needs are states of deprivation like thirst or hunger, while wants are how needs are shaped by culture and personality into specific products like water or food. Demand refers to wants that are backed by purchasing power. Customers or consumers are those who buy or use products.

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    marketing voca

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    The document discusses key marketing vocabulary including needs, wants, demand, and customers/consumers. Needs are states of deprivation like thirst or hunger, while wants are how needs are shaped by culture and personality into specific products like water or food. Demand refers to wants that are backed by purchasing power. Customers or consumers are those who buy or use products.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    10 views5 pages

    02 Marketing Vocabulary 01

    Uploaded by

    Qasim Ali
    The document discusses key marketing vocabulary including needs, wants, demand, and customers/consumers. Needs are states of deprivation like thirst or hunger, while wants are how needs are shaped by culture and personality into specific products like water or food. Demand refers to wants that are backed by purchasing power. Customers or consumers are those who buy or use products.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    Marketing Vocabulary

    1. Needs

    2. Wants

    3. Demand

    4. Customer/Consumer
    Marketing Vocabulary

    Needs
    are states of felt
    deprivation.
    Like:
    Thirst, Hunger etc.
    Marketing Vocabulary

    Wants
    are the form human
    needs take as they
    are shaped by
    culture and
    individual
    personality.
    Like:
    Water, Food etc.
    Marketing Vocabulary

    Demands
    are human wants
    that are backed by
    buying power.
    Marketing Vocabulary

    Customers/Consumers
    Those who buy
    something/Those
    who use/consume
    something…….

    Like:

    Your parents/You

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