Term Project

General Electric

SUBMITTED TO:
MR. AHMED GHIAS

P R E PA R E D B Y:
ABDUL MAJID
REG. NO. 1758101
 Table of Content

 Introduction
 History & Development
 Business Areas
 Logos Over The Years
 Last 5 Years Performance
 HR Practices
 Strengths & Weaknesses
 Conclusion
 Introduction

General Electric Company (GE), incorporated on 1876, GE

headquarter in Boston USA.
Company's products and services are:
Power
Oil & Gas
Aviation
Lighting
Renewable Energy
Healthcare
Transportation
Capital
 History & Development

1878 – 2010
 First Electric Light
 Electric Coffee Machine
 First X-Ray Machine
 Electric Elevator
 Long Distance Transmission of Power
 First Voice Radio Broadcast
 First Electric Toaster
 History & Development (Cont’d)

 hot-cathode, high vacuum X-ray tube

 Refrigerator
 Plane Engine
 washing machine
 air-conditioning
 Dishwasher
 Television
 First Television Network
 First U.S Jet Engine
 History & Development (Cont’d)

 Supersonic interceptor aircraft

 Helped to put a man on the moon
 Invention of fiber optic cable
 Produced the Mars Observer
 launch CNBC Business Channel
 MSNBC, the largest subscriber cable
 Imaging technology to detect and diagnose cancer
 Designed organic LEDs
 Core Businesses

Power
 Major products: technologies, solutions & services related to
energy production, including gas & steam turbines, engines,
generators, high-voltage equipment, power generation services
& digital solutions
 Core Business (Cont’d)

Aviation:
 Major products: commercial & military engines &
services, aviation systems, additive manufacturing
machines
HealthCare:
 Major products: healthcare diagnostic imaging & clinical
systems, life sciences products & services, digital
solutions
 Core Business (Cont’d)

Oil & Gas:

 Major products: oilfield services, oilfield equipment,
turbomachinery & process solutions, digital solutions
 Miscellaneous Businesses

Renewable Energy:
 Major products: onshore & offshore wind turbines, wind
turbine blades, hydropower solutions
Capital:
 Major products: Industrial-aligned financial structuring &
product support in aviation (GECAS), energy (EFS) &
healthcare
Transportation:
 Major products: locomotives, rail services, digital solutions,
mining equipment, diesel engines
 Miscellaneous Businesses (Cont’d)

Lighting:
 Major products: consumer home lighting, commercial &
industrial lighting, solar, digital energy efficiency
& productivity solutions
Logos Over the Years
 Last 5 Years Performance

Year 2013 2014 2015 2016 2017 2018

Ranking 24 27 24 26 31 41

Revenue 113.245 B 117.184 B 117.386 B 123.693 B 122.092 B

Annual 3.361% 0.172% 5.098% -1.311%

Rev.
Growth

Profit 13.057 B 15.233 B -6.145 B 8.176 B -6.222 B

 Major HR Practices

Annual Performance Appraisal:

 Forced Ranking Performance Review (Vitality Curve)
 Early 80s – 2005
 20 – 70 – 10 rule by Jack Welch (Annual Basis)
 40 times increase in revenue between 1981 to 2001
 Major HR Practices (Cont’d)

5 – Rating Performance Review: 2006 – 2015

 Level 5 (E): Exceptional
 Performance far exceeded
 Level 4 (EE): Exceeds expectations
 Performance consistently exceeded
 Level 3 (ME): Meets expectations
 Performance consistently met expectations
 Level 2 (I): Improvement needed
 Performance did not consistently meet expectations
 Level 1 (U): Unsatisfactory
 Performance was consistently below expectations
 Major HR Practices (Cont’d)

Performance Development@GE
 2016 – Onwards
 No Rating
 Real Time 360° Feedback
 Ongoing Conversation
 Major HR Practices (Cont’d)

Recruitment & Selection:

 GE use international’s automated application and assessment
solutions
Application Tools: An automated application process ensures
consistency and handles large volumes of applications
 Qualified candidates automatically move through the hiring
process and unqualified candidates are screened out
 Major HR Practices (Cont’d)

Training & Development:

 GE spend 1 Billion Dollar a year globally to train and develop
employees
 “We don’t want to lose people and we work hard to provide
them with opportunities,” says Jeffrey Bucklew, the company’s
manager of executive development
 CEO Jeffrey Immelt spends 30 percent of his time on
leadership development.
 In 2006, GE launched its Leadership, Innovation and Growth
course for senior business leaders worldwide.
 Miscellaneous HR Practices

Diversity Management:
 Diversity Affinity Networks
 African American Forum (AAF)
 Asian Pacific American Forum (APAF)
 Hispanic Forum (HF)
 People With Disabilities Network (PDN)
 GE Volunteers
 Women's Network
 Strengths & Weaknesses

Strengths:
 Strong Research & Development Processes
 Strong Brand
 Diverse Product Portfolio
 Strengths & Weaknesses

Weaknesses:
 Dependence on Suppliers of Raw Materials
 Weak Performance in Asian Markets
 Weak Performance of the Oil & Gas sector
 Recommendations

 Enhance Portfolio in Raw Materials

 Penetrate in Asian Market to enhance revenue
 Improve R&D in Oil & Gas sector
 Conclusion

 General Electric Company (GE) was incorporated in 1876

 General Electric has design and invented so many things
like, electric light, x-ray machine, elevator, imaging and
diagnostics, jet engines, power transmission, television,
radio etc.
 GE has diverse product portfolio, they are working in the
field of Power, Aviation, Healthcare, Oil & Gas,
Renewable Energy, Capital, Transportation and Lighting.
 GE annual revenue is 122 Billion $ and ranked 41 in 500
global fortune companies. GE has strong R&D and well-
built brand name.