MANILA BULLETIN

(a leader headed)
CASE STUDY

JOHN LEONARD M. CABLING

KASSEN VICTOR P. GANADEN
BACKGROUND OF THE CASE
• The Manila Bulletin Publishing Corporation publishes Manila
Bulletin, a daily news paper; Philippine Panorama, a Sunday
magazine; and Tempo, a tabloid. Proudly, the Manila Bulletin
has landed in the country’s prestigious roster of top 500
corporations.
• The Manila Bulletin Publishing did not just happen. It was a
result of meticulous planning, fearless foresight, and a
committed vision of one man. US Army man Carson C. Taylor. A
School teacher from Illinois, Taylor saw that a newspaper would
be a most potent tool to communicate with, inform, educate and
entertain the public.
BACKGROUND OF THE CASE
• Today The Manila Bulletin are faced to declining market shares
by 4% compared to its closest competitors The Philippine Daily
Inquirer and Philippine Star which rose 4% and 3% respectively.
The Decline in the market share can be attributed to competition
posed by other newspapers.
AREAS OF CONSIDERATION
 INTERNAL FACTORS
STRENGHTS
1. Publishing News Papers since 1900
2. Smooth Organizational Transition of
leadership
3. Improving facilities
4. Large numbers of networks up to 700
dealers
5. Long history of success
WEAKNESSES
1. Poor quality of production
2. Poor quality of contents (Not up to
date news)
3. Weak reader engagement
4. Difficulty to convey emotions
5. High price increase
 EXTERNAL FACTORS
OPPORTUNITIES
1. Publishing News Papers since 1900
2. Active Corporate Social Responsibility
(CSR)
3. Easy to acquire via Vending Machines
in hotels, malls, main office, and
online.
4. Adapted TV Commercials
5. Alternative media outlets (online, radio
etc)
THREATS
1. Advancement in broadcasting media
technology (TV ads)
2. Upgrading of machineries due to fast
changing technology
3. Increasing employee salaries due to
economic crisis (Inflation)
4. Weak reader engagement
5. Circulation is decreasing due to lack of
interest
 CENTRAL PROBLEM
• Poor quality of production that leads to deceleration of
market shares against competitors products.
 STATEMENT OF OBJECTIVE
• To find a way to reduce fluctuations, typographical
errors, and delays to be more efficient in the market
within 3 months.
 ALTERNATIVE COURSES OF ACTION
• ACA#1 Hire quality assurance officers and staffs.
Advantages
1. Faster production
2. High quality assurance
3. More ideas for production
4. Larger pool of applicants
5. Fresh outlook on the Industry
Disadvantages
1. Increase salaries and wages
2. External hiring can cost a lot more
3. It can take more time
4. It may require third-party help from specialist recruitment consultants
5. An external hire may perform well at interview and fail to deliver once in the door
 ALTERNATIVE COURSES OF ACTION
• ACA#2 Acquiring latest technology on production.
Advantages
1. Improved Efficiency
2. Accuracy
3. Lower Costs
4. Optimised Machine Usage
5. Faster Work
Disadvantages
1. Job Security
2. Significant Upfront Costs
3. Technology Longevity
4. Monotony
5. Loss of Skill
 ALTERNATIVE COURSES OF ACTION
• ACA#3 Partnership with media networks.
Advantages
1. Less formal with fewer legal obligations
2. Sharing the burden
3. Access to knowledge, skills, experience and contacts
4. Privacy
5. Easy access to profits
Disadvantages
1. Potential for differences and conflict
2. Slower, more difficult decision making
3. Personally demanding
4. Taxation
5. Limits on business development
 ALTERNATIVE COURSES OF ACTION
• ACA#4 Conduct seminar and training for current employees.
Advantages
1. A wealth of knowledge
2. A sense of camaraderie
3. A sense of renewed hope and inspiration
4. Being with others that 'understand' individual's problems or concerns
5. Usually a great morale booster
Disadvantages
1. Attendees must absorb their own costs
2. The chance that the speakers may be sharing incorrect knowledge
3. The time spent away from your actual business, or life, to attend
4. The chance that the topics may not actively help your business or your
concerns
5. The chance that attendees will expect too much from a seminar
 ALTERNATIVE COURSES OF ACTION
ACA#5 Improve contents of the product (Entertainment, Knowledge, Lifestyle, etc.
Advantages
1. Changing times require evolving capabilities
2. New versions and features upgrades are free
3. No more paying for what you need
4. Providing opportunities
5. Being newsworthy
Disadvantages
1. Attendees must absorb their own costs
2. The chance that the speakers may be sharing incorrect knowledge
3. Riskiness
4. Extra cost
5. Competition
 FINAL DECISION
ACA#2 Acquiring latest technology on production.
 Covers all different alter solutions.
 Long-term Investments
 Greater assurance of market shares
 Fastest solution for the long run.
 Much ideal for the central problem
 DETAILED PLAN OF ACTION

Activity Persons Involve Time Frame

Research Research and development 3 week

team
Meeting with all departments Board of directors and 2 weeks
department heads
Canvass Purchasing team 2 weeks

Bidding Board of directors and 2 week

bidders
New Technology Testing Board of directors, dept. 1 weeks
heads and, quality control
Product testing, proof Internal and External 2 weeks
reading and assessing customers