AI IN E-COMMERCE

GROUP 5

• UDDIPAN DE
• NIDHI PRIYA
• SNEHASHISH DAS
• SHUBHAM BALACHANDRA CHOUDHARI
• RAJASHEKAR MURTHY
INTRODUCTION

DIGITAL ADVANCEMENT IS THE USER AI IS ONE OF THE THE AI

MARKETING OR TO SUCH AN EXPERIENCE AND FASTEST APPLICATIONS
ECOMMERCE HAS EXTENT THAT BRAND SUCCESSION OF RANGES FROM THE
TAKEN THE SPEAKERS ARE PERFORMANCE ARE TECHNOLOGICAL ABILITY TO ANALYSE
BUSINESS TALKING, VENDORS GETTING BREAKTHROUGHS DATA SETS,
PROSPECT TO THE ARE SELLING, AND EQUILIBRIUM AS DUE TO SMART IDENTIFYING
NEXT LEVEL WITH E-COMMERCE IS ARTIFICIAL SOLUTIONS THAT PATTERNS AND
THE HELP OF AI GROWING. INTELLIGENCE ARE CREATING A
TECHNOLOGY. TECHNOLOGY IS TRANSFORMING PERSONALIZED
CHANGING A THE E-COMMERCE EXPERIENCE WHICH
TEDIOUS WORKING INDUSTRY. CREATES A UNIQUE
PATTERN. APPROACH THAT IS
MORE EFFICIENT 2
THAN ANY HUMAN
BEING.
 ADVANCE VISUAL SEARCH ENGINE

• Recently Artificial Intelligence introduced the visual Search engine in the eCommerce sector. It
is one of the most stimulating trends that helps the user to discover what they want with just a
single click.
• Hence, we can say that AI is a driven technology that enables visual search. With a simple
click, the user can get appropriate results. An image can be helpful to find better colour, size,
and quality to identify product names and brands on the search engine. Based on the image
users can get the desired results.

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 PERSONALIZED RECOMMENDATIONS

• AI is helping by suggesting free recommendation either by text or pop up. Searches related
product is tracked and accordingly, suggestion approaches the users. Therefore, product
recommendation feels to offer a personal touch to the users. The search engine analyses with
AI identifies user’s preferences related to the brands they follow.
• The recommendation of the products is the reflection of the user’s activities on the website and
past purchases. This helps the users to find the best of what they are looking for.

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 VOICE ASSISTANCE

• As technology is growing it is making the shopping experience worthy. AI is offering customers

more interactive and pleasant solutions. The voice assistance is here for smooth user
experience in real time. Big giants are giving the users the power of voice for better
recommendations and analysis.
• To make the process more hassle less the user doesn’t need to type every time due to the voice
assistant on the e-commerce platform. As a result, it offers more personal and human touch to
the online shopping experience.

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AI IN PRODUCT SELECTION AND
RECOMMENDATION
ACF APPROACH: ADDRESSES THE
PROBLEM OF CAPTURING PREVIOUS
CUSTOMERS’
RECOMMENDATIONS/FEEDBACK ON
THE PRODUCTS THEY HAVE ALREADY
PURCHASED, AND USE THIS FEEDBACK
IN RECOMMENDING THE PRODUCTS
TO POTENTIAL NEW CUSTOMERS.
KB APPROACH: THIS APPROACH IS
BASED ON THE KNOWLEDGE-BASE
OF PRODUCT INFORMATION. MOST
OF THE KNOWLEDGE-BASED
SYSTEMS FOR PRODUCT SELECTION
AND RECOMMENDATION ARE EITHER
CBR OR GBR TYPE.
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CONTD..
CBR APPROACH: CBR IS A
PROBLEM SOLVING APPROACH
BASED ON PAST EXPERIENCE. PAST
EXPERIENCE IS ORGANIZED IN THE
FORM OF CASES, AND IS USED TO
SOLVE NEW PROBLEMS
GBR APPROACH: THIS APPROACH
IS USED TO FIND PRODUCTS
SIMILAR TO ONES THE USER IS
ALREADY AWARE OF. THE BASIC
IDEA IS “SIMILARITIES ARE GOAL-
BASED”.
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WHAT IS
CHANGING IN E-
COMMERCE
• E-commerce is actually around us
from past 40 years
• According to Statistic in 2017 E-
commerce sales reached all time
high of $2.3 trillion and is
growing at rate of 20%
• Mobile ecommerce is almost
scaling up its speed to 70% of
total sales in ecommerce
• By 2020 AI will change 80% of
Ecommerce business around us.

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CONTD..

GARTNER PREDICTS THAT BY AUGMENTED AND VIRTUAL REALITY IN

2020 OVER 80% OF ALL PICTURE- TECHNOLOGIES ARE EXPECTED TO
CUSTOMER INTERACTIONS INCREASE CONVERSION RATES AND
WILL BE HANDLED BY AI. ELIMINATE ONLINE SHOPPING RETURNS.
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MACHINE LEARNING: THE FUTURE OF ECOMMERCE

Machine Learning and the Customer Experience-Machine learning allows

ecommerce businesses to create a more personalized customer experience.
Today, customers not only prefer to communicate with their favorite brands in a
personal way, but they have come to expect personalization.

Machine Learning and Search Results-Improving search results offers huge

payoffs for retailers. Machine learning can improve ecommerce search results
every time a customer shops on the website, taking into account personal
preferences and purchase history

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 Artificial Intelligence and Retargeting- Omnichannel
is the new normal for retail, so you can expect
artificial intelligence to use not only customers’ digital
data, but also analyze their in-store behavior.

Visual Discovery Will Replace Keyword Search-

CONTD.. Pinterest Lens is a service that works like a Shazam for
real world objects: you just point your camera at the
desired item and the algorithm will find it online

Artificial Intelligence and Product

Recommendations- Machine learning can be used to
recommend ecommerce products according to various
patterns in shopping behavior, which will help
you increase your conversion rates. 11
 Artificial Neural Networks Will Guide Marketing- Neural
networks can learn from experience, recognize patterns
and predict trends, so they can be used to find out what
people respond to, what should be changed and what
should be eliminated from a marketing campaign.

Machine Learning Can Eliminate Fraud- The more data

CONTD.. you have, the easier it is to spot anomalies. Therefore, you
can use machine learning to identify patterns in data, learn
what is ‘normal’ and what is not and get notified when
something is wrong.

Machine Learning and Ecommerce Targeting- Like in a

brick-and-mortar store where you can talk to your
customers to find out what they want or need, online shops
are hit with huge amounts of customer data.
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 DEMERITS OF AI IN E-COMMERCE

CUSTOMERS DON’T COMPUTERS CAN’T ALGORITHMS CAN BE HIGH

ALWAYS LIKE DO IT WITHOUT WRONG IMPLEMENTATION
CHATBOTS HUMANS COST

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