I t describes the placement of elements of

equal weight on the page. The three

symmetrical, asymmetrical and radial.
It describes the flow of
elements on the page.
It is the sense of oneness of the
elements that creates balance and
harmony.
It describes the consistent and
balanced repetition of a design or
element.
It describes the organization and
relationship of elements included
in the design.
It is the combination of opposing the
characteristics of an element like
color, size, thickness among others. It
allows emphasis on key elements.
It is the negative space or large
margins that allow your design to
breathe within the elements.