PRE-ASSESSMENT

Directions: Identify the person shown/

flashed and choose your answer on the
given choices. Write the letter c if you have
no idea.
1. a. George Tappan b. John K. Chua
2. a. LINO BROCKA b. MIKE DE LEON
3. a. LAURICE GUILLEN b. MARILOU DIAZ-ABAYA
4. a. Briliante Mendoza b. Maryo J. de los Reyes
EVALUATION
Modern Techniques & Trends
 Photography
 Film
 Print Media
 Digital Media
 Product and Industrial
Design
What is PHOTOGRAPHY?
In its early stages during the late 19th
century, photography was viewed as a
purely technical process, that of
recording visible images by light action
on light sensitive materials. In fact, its
very name – from the Greek “photos”
(meaning light) and “graphos” (meaning
writing) – states this process literally.
 In comparison to the highly-regarded
arts of painting and sculpture, then,
photography was not immediately
considered art. But it was not long
before the artistry of 20th century
photographers elevated this “light
writing” to an aesthetic form in its own
right.
The Photographer as Artist
Focusing a camera at a subject and
clicking the shutter is photography as
process. Discerning a significant
moment or a unique expression,
framing it in the camera viewfinder
with an eye for composition, and then
clicking the shutter is photography as
art.
 PHOTOGRAPHY
Photography is the science, art and
practice of creating durable images by
recording light or other electromagnetic
radiation, either electronically by means of
an image sensor, or chemically by means of
a light-sensitive material such as
photographic film.
-wikipedia.com
Is this an example of photography as
process or art?
How about this? Photography as process or art?
Noteworthy Philippine Photographers

GEORGE TAPPAN
 George Tappan
 He is an award-winning travel
photographer who has won two Pacific
Asia Tourism Association (PATA) Gold
awards, an ASEAN Tourism Association
award, and first place in the 2011
National Geographic Photo Contest. His
highly-acclaimed work has been
published in five travel photography
books.
 Into the Green Zone

Tappan’s 1st place-winning image in the 2011 National Geographic Photo Contest
Other photos by George Tappan
JOHN K. CHUA

Advertising and commercial

photographer extraordinaire, John is
best known for his technical
excellence and mastery of
notoriously challenging photo
shoots – to the delight of clients who
envision the seemingly impossible.
With more than forty years of
experience under his belt, John has
moved with ease from one genre of
photography to another, earning
local and international awards along
the way.
Snake Island, Palawan
Gulf of Davao
 Another art form which has risen to
tremendous heights within the last
century is film or cinema. As its early
name “motion pictures” declared, film
brought yet another dimension into
play—that of moving images. The
possibilities of this medium created a
new art form that was to become a
powerful social and economic force,
and a legacy of the 20th century world.
 A Technology-driven Art
Cinema, just as all modern arts, has been
greatly influenced by technology. In the case
of cinema, however, it is an art form that
came in the late 1800s with “series
photography” and the invention of celluloid
strip film. This allowed successive still photos
of a moving subject to be compared on a strip
of film advancing a single camera.
The need to view these moving images led
to the rise of the Kinetoscope, a peepshow
cabinet with an eyehole through which these
earliest “movie” could be viewed one person
at a time. A motor inside the cabinet moved
the film strip along in a loop, with an electric
bulb providing one technological
advancement after another. The French
developed the “cinematographe,” a
handcracked camera, printer, and projector
all in one that lightweight enough to bring
outside the studio.
KINETOSCOPE
 The Kinetoscope is an early motion
picture exhibition device. The Kinetoscope
was designed for films to be viewed by one
individual at a time through
a peephole viewer window at the top of the
device. The Kinetoscope was not a movie
projector but introduced the basic approach
that would become the standard for all
cinematic projection before the advent
of video, by creating the illusion of
movement by conveying a strip of perforated
film bearing sequential images over a light
source with a high-speed shutter.
First described in conceptual terms by U.S.
inventor Thomas Edison in 1888, it was
largely developed by his employee William
Kennedy Laurie Dickson between 1889 and
1892. Dickson and his team at the Edison
lab also devised theKinetograph, an
innovative motion picture camera with
rapid intermittent, or stop-and-go, film
movement, to photograph movies for in-
house experiments and, eventually,
commercial Kinetoscope presentations.
The Collaborative Art of
Filmmaking

What is filmmaking?
Who are involve in
filmmaking?
 The Collaborative Art of Filmmaking

Filmmaking, because of its technical

complexity, involves entire teams of
artists, writers, and production
experts, supported by technicians
taking charge of the cameras, lighting
equipment, sets, props, costumes,
and the like all under the supervision
of a film director.
Film directing – it is the director, like the painter
and sculptor in traditional art, who envisions the
final effect of the film on its viewers, visually,
mentally, and emotionally. While the painter
and sculptor work with physical materials, the
film director works with ideas, images, sounds,
and other effects to create this unique piece of
art. He/she conceptualizes the scenes, directs
the acting, supervises the cinematography and
finally the editing and sound dubbing in much
the same way as a visual artist composes an
artwork. Clearly, however, the director does not
do all these alone.
Acting – first and foremost, there was
the art of acting for film. With live
theater as the only form of acting at
that time, film actors had to learn to
express themselves without the
exaggerated facial expressions and
gestures used on stage. With the
addition of sound in the 1930s, they
then had to learn to deliver their lines
naturally and believably.
 Cinematography – behind the
scenes, there was cinematography
or the art of film camera work. This
captured the director’s vision of each
scene through camera placement
and movement, lighting, and other
special techniques.
Editing – this was joined by film editing,
the art of selecting the precise
sections of film, then sequencing and
joining them to achieve the director’s
desired visual and emotional effect.
Sound editing was also developed, as
films began to include more ambitious
effects beyond the dialogue and
background music.
 Production/Set design – this recreated
in physical terms – through location,
scenery, sets, lighting, costumes, and
props –the mental image that the
director had of how each scene should
look, what period it should depict, and
what atmosphere it should convey. This
included creating worlds that did not
exist as well as worlds that were long
gone, designing each production
component down to the very last detail.
 Film Genres
The public response to motion pictures was
immediate and enthusiastic. From makeshift
nickelodeons (movie theaters charging a nickel for
entrance) in 1904 to luxurious “dream palaces” for
middle class moviegoers by 1914, public showings of
movies were a big hit. With World War I over and the
establishment of Hollywood as the center of American
filmmaking in 1915, the movie industry was on its way
to becoming one of the biggest and most influential of
the century. With financial success came the rush to
release more and more films, in an ever-wider variety
–leading to the many film genres we know today.
first there were the silent films starring
Charlie Chaplin, and the “slapstick comedy” films
of Buster Keaton and later Laurel and Hardy. With
sound still unavailable, these films relied on purely
visual comedy that audiences found hilarious. Then,
there emerged the gangster movie genre as well as
horror and fantasy films that took advantage of the
sound technology that was newly available at that
time.
 Philippine Filmmakers
In the Philippines film scene, the American
influence was evident in the pre-World War
II and Liberation years with song-and-dance
musicals, romantic dramas, and comedy
films. Beginning with the turbulent 1970s,
however, progressive Filipino directors
emerged to make movies dealing with
current social issues and examining the
Filipino character.
Philippine Filmmakers

 Lino Brocka
 Laurice Guillen
 Marilou Diaz Abaya
 Maryo J. delos Reyes
 Brillante Mendoza
LINO BROCKA
 Catalino Ortiz Brocka (April 3, 1939
– May 21, 1991) is a Filipino film
director. He is widely regarded as one
of the most influential and significant
Filipino filmmakers in Philippine
cinema history. In 1983, he founded
the organization Concerned Artists of
the Philippines (CAP), dedicated to
helping artists address issues
confronting the country.
 Brocka was openly gay and he often
incorporated LGBT themes into his films.
He has directed landmark films such
as Tinimbang Ka Ngunit
Kulang (1974), Maynila sa mga Kuko ng
Liwanag (1975), Insiang (1976), Bayan
Ko: Kapit sa Patalim (1984),
andOrapronobis (1989). In 1997, he was
posthumously given the National Artist of
the Philippines for Film award for "having
made significant contributions to the
development of Philippine arts."
Mike de Leon
Mike de Leon
Ishmael Bernal
LAURICE GUILLEN
Laurice Guillen
Guillen studied at St. Theresa's College, Cebu City, earned an
AB English degree before finishing an MA in Communication
at Ateneo de Manila University, followed by a television
production course under Nestor Torre, in 1967. She then
began work as an actress, starring in productions of Mrs.
Warren's Profession, before crossing over to film and
television work, playing a seductress in Tinimbang Ka
Ngunit Kulang, and Corazon Aquino in the drama A
Dangerous Life, In 2009 she accepted a role in the indie
film Karera, her first role in an independent production.
Other credits include in the film Sister Stella
L and Moral. However, it was on television that she became
a household name when she joined the cast of "Flor de
Luna" in 1978 as Jo Alicante, Flor de Luna's temperamental
step mother. She went on to portray the role until the mid-
80s when the show folded.
 Laurice Guillen

Salome, 1981

Tanging Yaman, 2001

Marilou Díaz-Abaya
(March 30, 1955 – October 8,
2012) was a multi-awarded film
director from the Philippines.
She was the founder and
president of the Marilou Díaz-
Abaya Film Institute and Arts
Center, a film school based
in Antipolo City, Philippines. She
was the director of the 1998
film José Rizal, a biographical
film on the Philippines' national
hero.
 1998: José Rizal, written by Ricky Lee, Jun
Lana, produced by GMA Films; starring
Cesar Montano, Jaime Fabregas, Gina
Alajar, Jhong Hilario, Gloria Diaz, Pen
Medina; multi-awarded by the Metro Manila
Film Festival (1998), Gawad Urian, Star
Awards, FAMAS; commercially released at
the Iwanami Hall, Tokyo (2000); exhibited at
the film festivals of Berlin, Munich,
Düsseldorf, Madrid, Paris, Singapore,
Fukuoka, Tokyo, Pusan, Montreal,
Vancouver, Guggenheim Museum of New
York, Chicago, San Francisco, Los Angeles,
San Diego, Hawaii, and others.

Jose Rizal, 1998

 1999: Muro Ami (Reef
Hunters), written by
Ricky Lee, Jun Lana,
produced by GMA
Films; starring Cesar
Montano, Amy
Austria, Pen Medina,
Jhong Hilario; multi-
awarded by the Metro
Manila Film
Festival (1999),
FAMAS, Star Awards;
exhibited in the film
festivals in Fukuoka,
Tokyo, Los Angeles,
Hawaii, and others.

Muro-ami, 1999
Maryo J. de los Reyes
Maryo J. de los
Reyes is
a film and television
director from
the Philippines. He
began his career in
the 1970s.
Magnifico is
a 2003 Filipino FAMAS Award-
winning drama film directed
by Maryo J. De los Reyes, written
by Michiko Yamamoto, and
starring Jiro Manio, Lorna
Tolentino, Albert
Martinez, Gloria Romero. The
film was shot in the province of
Laguna and is based on the
grand prize-winning piece from
a 2001 national screenplay
writing contest sponsored by the
Film Development Council of the
Philippines.
Brillante Mendoza
Brillante Mendoza is a
Filipino film director. He
was born and raised in
San Fernando,
Pampanga. He took
Advertising Arts of the
then College of
Architecture and Fine
Arts at the University of
Santo Tomas. He has
directed sixteen films
since 2005.
Kinatay (the Execution of P), 2009